Designer Julia Allert shines a light on time and presence with her latest collection, ‘Shadows of Eternity,’ emphasizing sustainability and emotional depth in fashion.
Designer Julia Allert unveiled her latest collection, “Shadows of Eternity,” at the Moldovan Brands Runway, marking a significant highlight in her fashion journey. The collection seeks to offer a deep reflection on the concept of time, emphasizing how silhouettes, shadows, and emotions leave lasting impressions on individuals. Allert drew inspiration from various sources, including historical architecture, theatrical scenography, sculpture, and the profound silence that envelops rare moments. “This collection is about presence and pause, about letting the garment create its own gravity on the body,” she explained during an interview with Luxiders Magazine.
Allert’s design signature, particularly her corsets, showcases a strong brand identity. She describes the woman who wears Julia Allert as intelligent, intentional, and emotionally powerful. “She doesn’t dress to impress — she dresses to express,” Allert articulated, emphasizing a vision of a woman who prioritizes meaning over superficial aesthetics. This ideal customer is independent and reflective, exuding an understated presence that demands attention.
The establishment of the Julia Allert brand is rooted in the challenges posed by launching in a country with limited fashion infrastructure. “Everything had to be built from the ground up — production, team, trust,” Allert shared. She noted a pivotal moment in her journey when her designs began to resonate with international audiences across different cultures. Today, Julia Allert’s pieces are available in various countries, yet Allert maintains a focus on authentic vision and depth amid growth.
In addition to her creative achievements, Allert’s brand is regarded as a leader in sustainable and body-inclusive fashion practices in Moldova. “For me, sustainability is not a trend — it’s a responsibility,” she stated. Julia Allert utilizes deadstock fabrics and off-cut pieces from her production, focusing on timeless silhouettes that prioritize durability over trends. The brand promotes local and ethical production, ensuring fair treatment for those involved in the process. Allert champions the idea of emotional sustainability, asserting that garments imbued with meaning are less likely to be discarded.
Reflecting on the broader fashion landscape, Allert expressed her hope for improved visibility for emerging designers, especially in cities like Chi?in?u. She emphasized the need for platforms that elevate new voices without necessitating relocation to established fashion capitals. Allert believes in a future where geographic origins do not define the value of creativity, advocating for the recognition and appreciation of authenticity from the periphery that can reshape the industry’s center.
Source: Noah Wire Services
