Justin Bieber unveils his ambitious new fashion brand, SKYLRK, showcasing a range of futuristic streetwear and accessories, marking a bold evolution in his fashion journey.

Justin Bieber is embarking on an ambitious new endeavor with the launch of his latest fashion brand, SKYLRK. Following the success of his previous venture, Drew House, which marked his initial foray into fashion, SKYLRK is poised to present a broader range of offerings including fashion, accessories, and footwear. The brand has generated significant buzz recently, particularly through a series of cryptic posts shared on Instagram.

Officially registered in 2023, the concept for SKYLRK has been in development since 2018 when Bieber introduced his alter ego, “SKYLARK TYLARK.” This long-held vision is now coming to life, as the artist unveils the first images showcasing the brand’s signature logo. Released on April 1, these images feature the logo prominently displayed on sleeves of hoodies that come in striking colors such as vibrant pink, blue, off-white, green, and purple.

In addition to the hoodies, the early product lineup includes beanies, oversized glasses, and inflated phone cases, all embodying a futuristic aesthetic while remaining grounded in streetwear style. Among the standout items are platform sliders that further emphasize SKYLRK’s avant-garde approach, reflecting Bieber’s personal style evolution.

The promotion of the brand took an intriguing turn with a theatrical teaser in which Bieber appears to set fire to his former fashion label, Drew House. This dramatic gesture symbolizes a transition as he steps into this new chapter alongside his wife, Hailey Bieber. The sequence of releases and the narrative surrounding SKYLRK suggest a bold reimagining of Bieber’s fashion identity as he prepares to explore uncharted territories in the industry.

Source: Noah Wire Services