The fashion brand Kapten Batik is making waves by transforming traditional batik into trendy everyday wear, appealing to a younger audience and shifting perceptions of the classic textile.
Kapten Batik, a fashion brand that has redefined traditional Malaysian batik, is rapidly gaining popularity among the younger demographic, countering the perception that batik is solely for formal occasions. Launched in 2017 by co-founders Ekram Faiz and Farhan Omar, the brand aims to make batik a staple in everyday wear, appealing to various age groups. This shift is particularly noticeable in urban neighborhoods such as Mont Kiara, KLCC, and Bangsar, where residents are now donning contemporary batik designs in casual settings, from cafes to sports events.
Speaking to The Peak Malaysia, Farhan Omar noted, “We noticed that there was still space for batik in the Malaysian market but we needed to improve the approach to attract new customers.” He emphasized the brand’s focus on modern designs, stating, “Now we can see people wearing batik everywhere – in cafes, bars and watching sports. And it’s not the older classic designs but the fresh bold and young designs too.”
The journey of Kapten Batik began with a small footprint in Publika, launching just weeks before the onset of the COVID-19 pandemic. The founders, neither of whom had a background in fashion or business—both hold degrees in mechanical engineering—ventured into this industry driven by a desire for meaningful change. “We wanted to do something new that could solve Malaysian’s problems, so we thought, why don’t youngsters wear batik?” Farhan remarked.
Initially starting with limited resources, they showcased their batik shirts at a local bazaar, gradually gaining traction. By strategically approaching shopping malls during the pandemic, they were able to negotiate lower rental fees and positioned themselves well for growth post-movement control order (MCO) measures.
Since its inception, Kapten Batik has expanded to encompass 10 boutiques, with three additional openings planned for this year. Although the brand operates an online shop, Farhan highlighted that retail remains crucial, particularly for their male clientele who typically prefer trying on garments in person. “We’re a men’s brand, and men prefer to go to the boutique to try things on,” he explained. He added that customer satisfaction leads to continued online purchases.
Looking ahead, Farhan and Ekram are intent on taking Kapten Batik into the international market, with Singapore identified as the primary target. They are also committed to the preservation and revival of the batik art form. Farhan mentioned plans to establish an experience center in Medan Pasar, inspired by places like Royal Selangor’s Visitor Centre, which would feature a resident artist and offer hands-on workshops for the public.
Kapten Batik’s innovative approach has transformed the perception of batik from an old-fashioned attire reserved for the elderly to a dynamic fashion statement for all. Through creativity, strategic planning, and a commitment to quality, the brand continues to cultivate a modern appreciation for this traditional textile art form in Malaysia.
Source: Noah Wire Services
