London: Designer Kate Barton breaks tradition by launching her fall 2025 collection via social media, using relatable models and inclusive styles. Emphasising authenticity, she aims to cater to the Instagram-savvy generation with accessible, chic pieces, while maintaining sustainability in her designs.
In an innovative shift from traditional fashion showcases, designer Kate Barton has opted for a more contemporary approach to unveil her fall 2025 collection. Rather than a runway show, Barton harnessed the power of social media, enlisting a network of friends, including prominent figures such as Winnie Harlow, Kysre Gondrezick, and Dee Ocleppo Hilfiger, to model the collection. The lookbook shots were shared on Instagram starting this morning, marking a distinctive move towards inclusivity and modern engagement in the fashion world.
Barton’s brand caters primarily to a generation that thrives on quick and visually impactful content, particularly the “Instagram woman.” Speaking to Vogue, Barton emphasised the importance of authenticity in her approach. “This season the collection was all about showing real women and being able to show it all through social media,” she articulated, highlighting her commitment to representing diverse body types and lifestyles through her designs.
While Barton’s eye-catching chrome pieces garner significant attention on social media platforms, she recognises that core basics are vital for sustainable success. This season’s offerings include a range of simplified styles such as a classic button-up shirt, a cozy grey sweater, and versatile jeans, all designed to resonate with everyday wear. Additionally, these foundational pieces can be accessorised with her distinctive chrome hook magnets, which add a unique touch to the overall look.
“I want to wear my clothes and I want other women my age to wear them,” Barton stated, further indicating her goal to maintain an accessible price point for her creations. With this strategy, her handbags and going-out dresses are expected to align closely with the pricing of high street luxury brands, such as Reformation.
This fresh perspective on fashion not only reflects the shifting dynamics of the industry but also exemplifies how designers like Barton are adapting to cater to the demands of a younger audience that values both style and budget-friendly options.
Source: Noah Wire Services
