Kent & Curwen, established in 1926, blends British heritage with contemporary style, marking its presence in the competitive fashion landscape with modern collections like ruby shirts.
Heritage fashion brand Kent & Curwen, founded in 1926, has solidified its position as a quintessential British alternative to iconic American labels such as Polo Ralph Lauren. The brand initially gained prominence by producing club and college ties for the prestigious universities of Oxford and Cambridge, which has played a significant role in shaping its identity.
Kent & Curwen is well-known for its specialized sports kits tailored for athletes participating in traditional events such as rowing at the Henley Royal Regatta and rugby at Eton College. The brand uniquely combines elements of British eccentricity with a modern preppy streetwear aesthetic, catering to a diverse clientele that appreciates both heritage and contemporary fashion.
Recently, Kent & Curwen has launched a line of ruby shirts, priced at £280, available on their official website. This collection, like the brand’s previous offerings, encapsulates its commitment to quality craftsmanship and style, appealing to those with an affinity for classic British fashion.
Through its evolution from a heritage sportswear manufacturer to a contemporary lifestyle brand, Kent & Curwen continues to bridge the past with the present, sustaining its relevance in today’s competitive fashion landscape.
Source: Noah Wire Services
