Rio de Janeiro: KENZO’s latest collection, ‘Ritmo Kenzo’, captures the vibrant spirit of Brazil with artistic visuals and innovative designs. Nigo’s direction artfully showcases Rio’s cultural richness, integrating traditional and modern elements that reflect the city’s energy, ready to transform wardrobes globally.
KENZO has recently unveiled its Spring-Summer 2025 collection, titled “Ritmo Kenzo,” which takes viewers on an immersive journey into the vibrant heart of Rio de Janeiro. The campaign, guided by the artistic direction of Nigo, encapsulates Brazil’s lively culture through a series of arresting visuals that showcase the city’s energy and rhythm.
The backdrop for the campaign is an array of Rio’s bustling streets and iconic beaches, visually narrated through the works of photographers Johnny Dufort, known for his crisp still photography, and Frank Lebon, who presents an evocative array of moving images. Each visual element in the campaign pulsates with the city’s vibrant freedom, reflecting the spirit of both the local scenery and KENZO’s latest designs.
Ritmo Kenzo” integrates the fluidity of local capoeira dancers, captures the breathtaking sunsets over Ipanema Beach, and portrays the lively atmosphere of Rio’s famed beach life. This celebration of the city’s essence resonates profoundly with KENZO’s artistic vision and releases a captivating visual narrative.
Among the collection’s standout pieces is the KENZO Chiku-Rin Camo, which draws inspiration from vintage kimonos and KENZO’s archival collections. This contemporary reimagining of the classic camouflage features a distinctive bamboo motif, showcasing Nigo’s ability to blend traditional aesthetics with modern fashion sensibilities.
The KENZO Weave, originally introduced in the Spring-Summer 2024 collection, makes a return with a focus on traditional Japanese firefighter coats. It has been adapted into KENZO’s emblematic monogram and woven into various tailored pieces including jackets, textured denim, and workwear essentials, which highlight the brand’s innovative spirit.
Running parallel to these noteworthy designs is the KENZO Furoshiki bag, inspired by the Japanese art of fabric wrapping, which has been reinterpreted in luxurious Italian leather. This version features elegant knots and fluid gathers, with a new variation boasting a bold, cracked leather finish that adds a contemporary twist to the classic accessory. The collection further includes embellished mesh items adorned with hand-embroidered beads and jewels, enhancing the breezy and festive nature of Rio’s atmosphere.
The “Ritmo Kenzo” campaign is characterised by its celebration of freedom and unity, illustrating a deep connection between KENZO’s dynamic designs and the spirited soul of Brazilian culture. Nigo’s artistic vision not only highlights the collection’s fashion credentials but also promotes a dialogue about culture, art, and identity, demonstrating how fashion can transcend borders.
As the “Ritmo Kenzo” collection prepares to hit stores, it aims to infuse wardrobes globally with the vibrant spirit and zest of Brazil, offering a unique glimpse into the lifestyle and cultural richness of Rio de Janeiro.
Source: Noah Wire Services
