A survey of key buyers in the men’s fashion industry highlights emerging brands and trends to watch for the upcoming season.
In a comprehensive survey conducted among key buyers in the men’s fashion industry, major trends and sought-after items for the Fall/Winter 2025 season have been highlighted. This survey involved prominent figures such as Hiroya Suzuki, Men’s Director at International Gallery Beams; Akira Mukuta, Buyer at Isetan Shinjuku Men’s Creators 2; and Shoji Uchiyama, Buyer at United Arrows, among others.
The survey participants detailed their insights on the best brands to watch for the upcoming season. Noteworthy mentions included “DRIES VAN NOTEN,” known for its fresh look under Julian Klausner, and “C.Lundman,” launched by the former head designer of Acne. Additionally, “SETCHU,” which made its debut at Pitti, was recognized for its innovative designs.
The fashion shows in Milan and Paris were significant focus points for these buyers, revealing that “COMME des GARÇONS HOMME PLUS” captured attention for its bold commentary on war through deconstructed military wear. Other important brands that stood out included “Yohji Yamamoto POUR HOMME” and “AURALEE,” both acclaimed for their unique perspectives in fashion.
When it comes to procured items, leather jackets appear to be a favorite among respondents, with many buyers expressing interest in collections from “LEMAIRE.” Five out of the eight buyers surveyed specifically cited a desire to procure leather jackets, showcasing a strong demand in this category. Buyers expressed their interest in not just traditional cuts but also tailored items, such as those from “MARINA YEE” and tailored jackets and slacks with relaxed silhouettes.
The buyers also identified emerging brands they would like to include in their Fall/Winter 2025 collections. “CARTER YOUNG” from New York and “mfpen” from Copenhagen were noted for their originality, while Japanese newcomers “IM MEN” and “Kota Gushiken” are gaining traction.
Notably, several trends emerged from the survey responses, including an emphasis on long coats, corduroy fabric, and rich textural contrasts like leather and fur. Hiroya Suzuki remarked on a notable appearance of corduroy and sequins, while Akira Mukuta observed a wide variety of leather options among participating brands.
In terms of purchasing strategies, buyers are increasingly inclined to invest in domestic brands amid rising prices for overseas goods. Brands such as “sacai” and “AURALEE” are expected to see heightened budgets. Additionally, potential standouts like “MM6 Maison Margiela” represent promising opportunities for expanded investments.
However, several buyers also noted items and brands they believe will be popular in Japan yet won’t be procured for their stores. Examples include “CARTER YOUNG,” known for its blend of tailoring and Americana influences; “GABRIELA COLL GARMENTS,” which emphasizes material and craftsmanship; and “Paly Hollywood,” a streetwear label that has garnered attention for its unique aesthetic.
The insights gathered illustrate a competitive and dynamic landscape in men’s fashion, setting the stage for an intriguing Fall/Winter 2025 season where both established and emerging brands will vie for a place in the market.
Source: Noah Wire Services
