The latest collection from GAE2AN intertwines nostalgia with modern sartorial expressions, challenging conventional aesthetics.
In a captivating exploration of nostalgia and transformation, the Kigali-based fashion brand GAE2AN, led by designer Shema Gaetan, has unveiled its latest collection titled ‘90 12 742’. This collection stands out as a narrative woven into fabric, intertwining memories with contemporary sartorial expressions.
Taking a closer look at the essence of this collection, it becomes clear that it transcends mere clothing display. Instead, ‘90 12 742’ evolves into a potent representation of the past and the present coalescing in fashion. Gaetan, who oversees the brand, is noted for his unique ability to balance restraint with bold innovation in his designs. Speaking to Fashion Ghana Magazine, he showcases a disciplined approach to tailoring that produces garments characterized by sharp, structured lines, infused with fluidity and gentleness. The silhouettes navigate a delicate line between masculine precision and a tender, organic flow, making each piece an emotive exploration of form.
The collection’s strength lies in its ability to evoke emotions rather than simply illustrating how clothing fits. Gaetan’s designs incorporate subtle contrasts, marrying soft fabrics with clean cuts and fluid shapes interrupted by unexpected elements. This juxtaposition reflects the intricate relationship between structure and movement, akin to the complexities of memory itself.
Additionally, the visual presentation of ‘90 12 742’ enhances its conceptual depth. Shot in abandoned venues and expansive fields, the imagery creates a powerful backdrop that signifies the intersection of remembrance and renewal. These chosen locations evoke a space that exists in a liminal state—caught between what has been and what is yet to come. This artistic decision fosters an ambiance of quiet rebellion, urging viewers to not merely admire the fashion but also to engage in a deeper narrative questioning the essence of beauty.
The collection is described as unsettling yet magnetic, provocative in its refusal to conform to conventional aesthetics or fleeting trends. As Gaetan invites the audience into this world, he prompts a reevaluation of fashion’s role—not simply as apparel but as a medium for conveying emotion, history, and transformative narratives.
‘90 12 742’ is perceived as more than a collection; it’s experienced as a confrontation with the past and a platform for reflection. It is a body of work that demands attention and contemplation, ultimately creating an enduring impression that resonates beyond its immediate visual appeal.
Source: Noah Wire Services
