Kolon FnC unveils its new shoe brand, ?????, at a pop-up store in Seoul, featuring a capsule collection aimed at teenage consumers.
Kolon Industry’s fashion and retail division, Kolon FnC, has announced the launch of its new shoe brand capsule line, ????? (Shoe Commerce Bonny), specifically designed to attract Generation Z customers. The official unveiling is set for a pop-up store located at the Musinsa Daelim Warehouse in Seongdong-gu, Seoul. This limited-time event will run from October 18th through October 31st.
The new capsule collection, named ‘212 Fev SCB,’ is slated for a broader release in 2025 and aims to resonate particularly with teenage consumers, individuals born between 1997 and 2012. The collection features a collaboration with renowned shoe designer Seok Yong-bae, who has an impressive background including serving as the head designer for men’s shoes at the luxury brand Tod’s. He also contributed as the creative director for Tod’s innovative project, No Code.
Among the featured products in the 212 Fev SCB line is the Marry Run sneaker. This particular footwear is designed to blend aesthetic elements from both balletcore and running styles. The Marry Run is offered in various options, featuring four designs that emphasize running aesthetics, two balletcore variations, and one retro-inspired style. The selections incorporate sporty details, influenced by running shoe outsoles, along with feminine touches reminiscent of classic Mary Jane shoes, capturing a unique fusion suited to diverse tastes.
The pop-up store is positioned as an exclusive opportunity for customers to engage with the new line before its official launch, allowing them to explore the trendy designs firsthand.
Source: Noah Wire Services
