In February 2025, Laura Ashley teams up with Kasperek Optical to launch a limited edition RXable sunwear collection featuring eco-friendly materials and timeless designs.
In February 2025, a collaboration between the renowned home, fashion, and lifestyle brand Laura Ashley and Kasperek Optical will bring forth a limited edition RXable sunwear collection. This initiative marks one of the first major projects following the acquisition of Laura Ashley by Marquee Brands, a global brand accelerator that owns 17 prominent brands, in January 2025.
The new eco-conscious sunwear collection will include six distinct styles available in various color options. Each piece will be fitted with premium Zeiss biodegradable lenses, emphasizing both sustainability and stylish functionality. The collection aims to deliver quality eyewear that not only enhances aesthetic appeal but also reflects Laura Ashley’s commitment to heritage and craftsmanship.
The design of the sunwear line draws heavily from Laura Ashley’s extensive design legacy. It features modern shapes crafted from high-grade recycled acetate and lightweight yet sturdy titanium, incorporating colors and patterns inspired by the brand’s iconic palette, including tortoise shell effects and subtle hues.
Natasha Fishman, Chief Marketing Officer of Marquee Brands, commented on the collaboration, stating, “Kasperek Optical is an industry leader and the perfect partner for Laura Ashley eyewear and sunwear. This collection beautifully marries the brand’s timeless style with Kasperek’s excellent craftsmanship. We are thrilled to offer Laura Ashley’s unique designs with the highest standard of quality and comfort.”
Justin Kasperek, President of Kasperek Optical, expressed excitement about the partnership, saying, “We are beyond excited to collaborate with Laura Ashley on a brand-new sunwear collection.”
Laura Ashley, established in London in 1953, has cultivated a legacy as a beloved brand, offering a wide range of lifestyle products, including women’s sleepwear, children’s apparel, and home furnishings.
Kasperek Optical, a family-owned wholesale optical distributor and manufacturer, is based in Michigan and has been serving independent eye care professionals since 1978, providing both designer and private label eyewear and accessories. The combination of these two storied brands aims to create a new chapter in fashionable and sustainable eyewear.
Source: Noah Wire Services
