Austrian designer Lena Hoschek showcases her unique blend of traditional styles and modern influences with a new collection featuring elegant dresses and sophisticated outerwear.
Austrian designer Lena Hoschek has been blending traditional styles with contemporary influences since she launched her brand in 2009. Based on principles that emphasize a close connection to nature and high quality, Hoschek’s collections are often characterized by soft pastel colors and inspirations drawn from faded antique frescoes and delicate meadow flowers.
The ‘Gretl’ traditional dress is one of her standout pieces, showcasing a thoughtful design with a delicate flower pattern that evokes the essence of warm summer evenings. Its close-fitting top features playful puffed sleeves and a bib trim adorned with ribbons. The flared skirt is gathered at the waist and is finished with decorative ribbons and a lace trim, complemented by the ‘Fabia’ belt, making it a complete fashion offering. The dress is priced at £543, while the accompanying belt costs £88.
Another notable item from Hoschek’s collection is the ‘St. Gilgen’ dirndl blouse, recognized for its timeless silhouette. This versatile top pairs excellently with both traditional dirndls and modern high-rise jeans, positioning it as an essential staple for any wardrobe, priced at £200.
For outerwear, Hoschek has designed a sophisticated jacket crafted from high-quality linen. This piece combines traditional elements with modern elegance, featuring a stand-up collar for a classic appeal and a peplum that adds a feminine touch. It is available for £400.
Those looking for traditional dirndl dresses can opt for the ‘Augusta’ dirndl, which showcases a lively floral print in vibrant green and rose tones. This piece starts at £977, reflecting both its craftsmanship and timeless appeal.
Additionally, Hoschek introduces the classic ribbon skirt in a stylish ‘berries & cream’ colorway, merging timeless elegance with a playful romantic flair. The delicate floral ribbons in pastel hues embellish the skirt, which includes a side zip and a wide waistband, underscoring its stylish sophistication for £492.
The calf-length ‘Mimi’ dress embodies the harmony of tradition and romantic modern style. Its elegant silhouette, short sleeves, and V-neckline create a feminine allure, while a wide waistband accentuates the waist, making it a fashionable choice at £609.
Each piece exemplifies Hoschek’s commitment to creating garments that reflect both heritage and contemporary style, solidifying her position in the world of fashion with high-quality, thoughtfully designed clothing.
Source: Noah Wire Services
