In a hidden workshop, LÉON Denim crafts premium selvedge denim that tells a story of nostalgia and quality, reflecting its founders’ shared passion for the art of tailoring.
In a discreet workshop tucked away in an alley, LÉON Denim is weaving a narrative of heritage and rebellion through its carefully crafted selvedge denim garments. While the exterior of the workshop may resemble an old machine shop, the interior is alive with the spirit of craftsmanship, showcasing a combination of vintage aesthetics and dedication to quality. Inside, sewing machines await restoration, accompanied by a well-worn leather couch adorned with patches of denim and a framed pair of distressed jeans that echo the brand’s ethos.
Founded by creative director Iver Aldas alongside partners Raul Lejano and brothers Jake and Albert Antig, LÉON Denim is recognized as the first and only selvedge denim brand in the Philippines. The label’s origins can be traced back over a decade to a personal project among the four individuals, all of whom share a deep appreciation for denim, as well as interests that include cycling, whiskey, watches, photography, and cinema. Their collective passion aligns with “Amekaji,” a subculture that blends Japanese styling codes with American casual wear.
Despite lacking formal training in tailoring, each of the founders is committed to the craft of creating selvedge denim, a fabric distinguished by its unique weaving process on traditional shuttle looms. This method results in a tighter, more durable fabric that develops personalized fades over time, reflecting the lifestyle of the wearer. In contrast to mass-produced denim, which often utilizes projectile looms, selvedge denim holds a distinguished place in the fashion landscape due to its craftsmanship and authenticity.
The conceptualization of LÉON Denim sparked during Aldas’ time as a photojournalist, where his adventures across Asia introduced him to various fashion subcultures. One pivotal moment occurred while capturing the aftermath of a flood in Thailand, where he encountered a man wearing selvedge denim paired with a traditional Wabash jacket. “That moment really struck me. It reminded me of the things I used to see as a kid and motivated me to pursue this craft,” Aldas shared, recalling the inspiration that led him and Jake Antig to engage in close observation of the local tailor in Poblacion, Makati. Through diligent learning and hands-on practice, they taught themselves the art of garment construction and began restoring vintage sewing machines to aid in their quest.
The group’s attachment to nostalgia profoundly influences their designs, resulting in pieces reminiscent of the classic Western films that shaped their childhoods. The clothing often echoes iconic characters such as Martin Sheen’s Kit Carruthers from “Badlands” and Marlon Brando’s Johnny Strabler from “The Wild One.” Jake remarked, “Look at old films and you’ll find that their jackets and jeans are really nice… that’s the type of fit that we want.” The designers prioritize the wearability of their pieces, aiming to create garments that not only flaunt aesthetic appeal but also become a part of the wearer’s character through everyday use.
Aldas and his team are committed to producing pieces designed for longevity. Iver explained, “When you take a really nice picture, that photo will last you a long time. So when we decide to make something, we want to make it last for as long as we can.” This philosophy underlies the essence of LÉON Denim, where each garment is not only a fashion statement but also a testament to the enduring nature of quality craftsmanship. Photographer Rojan Maguyon’s images capture the artistry and detail of LÉON’s creations in the April 2025 issue of Vogue Philippines, further solidifying the brand’s standing within the realm of premium denim.
Source: Noah Wire Services
