Levi’s unveils a unique collection with UNDERCOVER, featuring innovative designs and a nod to the past as they celebrate UNDERCOVER’s 35th anniversary.
Levi’s® has announced a new collaborative collection with UNDERCOVER, marking a significant milestone as it celebrates the 35th anniversary of UNDERCOVER’s debut. The collection creatively combines elements from past UNDERCOVER designs with Levi’s iconic clothing, resulting in a unique lineup that features nine distinct items.
The collection includes a standout denim jacket characterized by a design that allows each part of the jacket to be disassembled and reconnected using zippers. Complementing this, the lineup also features the classic 501 jeans adorned with archive graphics summoning the essence of UNDERCOVER’s Spring/Summer 2003 collection. Additionally, there is a T-shirt that showcases new graphics of eyes and nails, alongside a long-sleeve T-shirt which will also be part of the offering.
This collaborative range is set to launch on January 18, 2025, at various UNDERCOVER retail stores and on the official online store. Following this, the collection will be available at select Levi’s locations and on their online platform starting on January 21, 2025. Prices for the items will vary, with the trucker jacket ranging from 33,000 to 82,500 yen, the 501 jeans priced at 26,400 yen, the T-shirt at 9,900 yen, and the long-sleeve T-shirt at 11,000 yen.
The promotional campaign for this collection will feature Flea, the bassist of the band Red Hot Chili Peppers, adding a notable celebrity presence to the marketing.
For interested customers, the collection will be available through various channels including an in-store lottery system. Specific retail locations include UNDERCOVER stores across Aoyama, Shinjuku Isetan Men’s, and various locations in Tokyo, Osaka, and Kyoto, as well as select Levi’s stores, where lotteries will be held starting on January 21.
The launch strategy involves multiple online outlets as well, including SSENSE and the Levi’s® Online Store, with restock dates planned to keep the availability flowing. Shoppers will be able to find listings for both Levi’s® and UNDERCOVER products on platforms such as Rakuten Market, Yahoo! Shopping, and SNKRDUNK, ensuring broader access to the anticipated collection.
The (Yakkun StreetFashion Media) is reporting that the collaboration aims to merge contemporary fashion design with the rich history of UNDERCOVER, appealing to dedicated fans of both brands.
Source: Noah Wire Services
