Lily AI will present its partnership with A.L.C. at Shoptalk 2025, focusing on enhancing product discoverability through AI.
Lily AI, a platform focusing on AI-powered product content optimization for retailers, will host a session at the upcoming Shoptalk 2025 event in Las Vegas. The discussion, titled “The Search for Smarter Shopping: How A.L.C. Elevates Digital Experiences with Lily AI,” is scheduled for March 26 at 12 p.m. PDT. The session will feature Purva Gupta, co-founder and CEO of Lily AI, alongside Hilary Peterson, Senior Vice President of eCommerce and Digital Marketing at A.L.C.
The session will shed light on A.L.C.’s collaboration with Lily AI to enhance product discoverability and improve customer shopping experiences. With AI at its core, the partnership aims to link product data and consumer intent by integrating optimized product attributes within A.L.C.’s eCommerce and marketing strategies.
The Shoptalk event, which spans three days, revolves around advanced discussions about retail technologies influencing digital transformation. Attendees will have the opportunity to visit Lily AI’s booth, #1914, to see firsthand how the platform is innovating online shopping.
Lily AI has also released a report titled “The Search for Smarter Shopping: The Power of Product Content,” which outlines key findings about the current landscape of online retail. Notable themes from the report highlight issues such as the use of industry jargon, which can alienate consumers, and the necessity of clear product descriptions to prevent purchasing abandonment. It emphasizes that while brand loyalty is valuable, a negative search experience can easily drive consumers to competitors.
Furthermore, the report asserts that retailers who provide effective search functionalities are more likely to succeed, underlining the importance of relevant and high-quality product details. The overarching theme suggests that AI will play a pivotal role in fostering growth and profitability in the online shopping sector.
Source: Noah Wire Services
