After 15 years of online success, LILYSILK expands into brick-and-mortar retail with a new store in Manhattan, featuring a minimalist design and exclusive products.

LILYSILK has opened its first concept store in Manhattan’s Meatpacking District, marking a significant expansion into brick-and-mortar retail after 15 years of online success. The new store, located at 654 Hudson Street, officially celebrated its opening with an event on February 27, 2025, featuring over 100 media representatives and industry professionals.

Designed by the Southern California firm ViaClover, the store’s layout is characterized by a minimalist aesthetic, with a clean backdrop in “LILY WHITE” complemented by “LILY GREEN” accents. Alexander Meder, LILYSILK’s Vice President and General Manager of Retail & Wholesale, stated that the design is intended to allow the brand’s silk products to be the focal point, creating a luxurious shopping atmosphere that mimics the feel of a home closet.

At the grand opening, guests received exclusive LILYSILK Dreamer Sets, which include a silk pillowcase, eye mask, and scrunchies, alongside opportunities for personalized embroidery with on-site machines.

David Wang, CEO of LILYSILK, expressed his excitement about the new store, stating, “This space is more than a store — it’s a destination for those who appreciate the finest silk craftsmanship, sustainable fashion, and modern luxury.”

The store is positioned within a vibrant shopping environment that aligns with its upscale offerings, aiming to draw customers who value both style and sustainability. LILYSILK’s operating hours will vary throughout the week, with the store closed on Mondays and open from Tuesday to Sunday with specific timings.

Source: Noah Wire Services