Tejumola Animashaun’s Linen Vanille combines comfort, practicality, and cultural heritage in travel-friendly pieces while prioritizing sustainability and ethical practices.
Tejumola Animashaun, the founder of Linen Vanille, has established a fashion brand in Lagos that specializes in creating travel-friendly pieces designed for individuals with active lifestyles. The brand has gained recognition for its unique approach to fashion, drawing inspiration from art, nature, and explorations that blend comfort with practicality. Linen Vanille’s collections consist of versatile staples that aim to transcend seasonal trends.
Animashaun has been involved in the fashion industry for over seven years, accumulating a wealth of experience in various roles, including salesperson, fashion illustrator, consultant, and bespoke tailor. Each of these roles has contributed to her technical knowledge and deepened her understanding of the human connections that fashion entails. “Linen Vanille is a piece of my heart,” she mentioned, emphasizing the emotional investment she has in her brand. Her passion for travel significantly influences her design philosophy, motivating her to create with intentionality. Each color, fit, and detail observed in her collections narrates the beauty she finds in her surroundings, rendering her designs both personal and authentic.
Sustainability is fundamental to the Linen Vanille ethos. The brand utilizes natural fabrics like linen and cotton, along with deadstock materials, to minimize waste and support the concept of conscious fashion. Nonetheless, ensuring ethical production within Nigeria presents challenges. According to Animashaun, sourcing high-quality natural fibers and deadstock materials resembles a treasure hunt, often requiring extensive time and effort. Additionally, maintaining fair wages for skilled tailors while balancing costs for customers proves to be a complex task. Her steadfast commitment to these ethical practices remains a defining characteristic of the brand.
Central to Linen Vanille’s collections is linen, known for its lightweight and breathable qualities. This fabric’s durability and classic aesthetic make it well-suited for everyday wear. The brand emphasizes soft silhouettes and neutral tones, promoting versatility and ease of integration into various wardrobes. A notable item from their collection is the Beige Palmarejo Pants, which offer a combination of structure and ease. These linen trousers are designed for breathability and durability, catering to warm climates and diverse settings while prioritizing comfort and style.
Cultural influences are thoughtfully woven into Linen Vanille’s designs. Animashaun incorporates aspects of Nigerian and African heritage through design elements such as tunics with caftan-like cuts, embroidery motifs, and cowrie accessories. The names of the pieces also resonate with cultural significance, fostering a storytelling dimension within the brand’s identity.
Looking to the future, Animashaun envisions Linen Vanille expanding steadily and thoughtfully over the next five years. She aims to continue crafting beautifully designed pieces while fostering a community that values simplicity and quality. Her aspirations include extending the brand’s reach beyond Nigeria to establish Linen Vanille as a recognized global name. “The vision is to create a space where people feel at home,” she stated. “Wherever you are in the world, you should know Linen Vanille when you see it—and more importantly, feel it.”
Linen Vanille distinguishes itself in the fashion industry through its dedication to authenticity and longevity. By prioritizing timeless designs rather than transient fads, the brand appeals to consumers looking for well-crafted, versatile clothing. Linen Vanille is positioned as a noteworthy choice for those seeking to cultivate a wardrobe that integrates style, comfort, and sustainability.
Tejumola Animashaun’s commitment to intentional design and ethical practices not only shapes the brand but also contributes to a broader legacy. Linen Vanille represents more than mere fashion; it embodies her values, personal journey, and vision for a more conscious, connected world.
Source: Noah Wire Services
