Artist-turned-designer Linnéa Samia Khalil is gaining fame in the fashion world with her playful designs and an innovative AI-based fitting solution.
Linnéa Samia Khalil, a 37-year-old artist turned designer, is gaining recognition in the fashion industry after she transitioned from her original career during the pandemic. Her designs notably include the stage outfits for Swiss artist Nemo, who won the Eurovision Song Contest in Malmö last year, and custom pieces worn by film producer Jessica Balac at the Oscars. Khalil’s exceptional and playful garments, which she showcased on Instagram, quickly sold out, leading to the establishment of her brand, Pampas Design.
Over the past five years, Khalil has expanded her operations, training two tailors to assist her, and has opened a physical store in central Malmö where customers can buy or rent her creations. Khalil shared insights about her journey while attending the Nest boot camp in Borås, an event designed for entrepreneurs to develop their business ideas, stating, “It has gone quite fast and we have been seen in somewhat larger contexts.”
This year, Khalil returned to the Nest boot camp with a focus on an innovative project she has been working on, an AI-based measurement service aimed at simplifying the clothing fitting process. With initial support from Almi and a tech partner in Malmö, she has successfully developed a pilot for her service. She explained the goal of the project: “It meets a need not only for us who produce on demand but could also work for the large brands.”
Khalil emphasized the importance of further development for the pilot, stating, “I need to build a team, I need investors, I need guidance, and here there is really a wonderful mix of people.” The envisioned AI measurement service would allow users to take a picture of themselves, upload it, and receive their measurements. This data would then be converted into a digital ID compatible with various clothing websites and linked to each brand’s measurement chart.
She elaborated on the uniqueness of her idea, claiming, “There are similar solutions, but they are separate apps. I want to build behind and create a universal solution – an API that can be integrated so that you, as a customer, do not notice any difference whether you are on H&M or Lindex. I want this to become big.”
Khalil’s aspirations reflect a growing trend in the fashion industry that seeks to enhance customer experience through technology, amid ongoing challenges relating to sizing and fit in online shopping. As she continues to innovate within her brand and the broader fashion landscape, Linnéa Samia Khalil is positioning herself as a notable figure in the evolving intersection of art and technology in fashion. The Borås Tidning has reported on her remarkable journey and contributions to the industry.
Source: Noah Wire Services
