Luxury fashion house Longchamp showcases its summer 2025 collection with a focus on nature and a slower-paced lifestyle, featuring vibrant colors and practical, stylish pieces.
This summer, luxury fashion house Longchamp has unveiled its summer 2025 collection, characterized by a profound connection with nature and an invitation to embrace a slower-paced lifestyle. The collection showcases a fresh interpretation of the brand’s storied heritage, balancing rustic countryside aesthetics with urban sophistication.
Longchamp’s latest campaign, titled “Live Green!”, epitomizes the charm of outdoor beauty through a vibrant palette and thoughtful design philosophy. The transition from the pink hues typical of spring to a focus on verdant greens signifies a deliberate move towards themes of renewal and a deeper bond with the environment. The summer line features an array of rich colors such as beetroot red and artichoke green, emphasizing the collection’s earthy elements.
The collection integrates practical fashion essentials, aligning with the brand’s philosophy of merging usability with style. Key pieces include cross-back dresses and sleeveless jackets, designed for versatile wear, complemented by raffia hats created in partnership with Anaka, a non-governmental organization from Madagascar. Additional offerings include reversible bucket hats fashioned from waterproof canvas and wedge sandals, illustrating a blend of functionality with effortless charm. Delicate details such as smocking, broderie anglaise, and subtle strapwork infuse each item with a feminine touch.
Among the highlights is the Le Roseau bag, which marks a significant evolution this summer. Departing from the sweet pinks of previous seasons, the bag now showcases a deeper color palette featuring tones like ginger, bark, and root. Gingham—a design reminiscent of rural nostalgia—adorns several iterations of the bag, alongside a denim variant embroidered with white floral designs. The introduction of a pale gold finish on the signature bamboo toggle offers a refined element against the bag’s smooth calfskin structure. The collection presents various silhouettes, including XL totes and relaxed carryalls, catering to both city dwellers and those seeking rural adventures. For minimalists, the new crossbody format provides a lightweight and versatile option suitable for diverse occasions.
Longchamp’s summer 2025 collection promises to capture the essence of sun-kissed days and the gentle moments of life, striking a harmonious balance between pattern and texture. The innovative reinterpretations of classic silhouettes underscore Longchamp’s commitment to understanding the needs and preferences of its clientele. Each piece, whether it be a laid-back dress or the adaptable Le Roseau bag, invites wearers to express their individual summer narratives, highlighting a thoughtfully curated selection that embodies the spirit of the season.
For more insights into the summer 2025 collection, interested individuals can visit Longchamp’s official website. Vogue Singapore’s March issue, themed “Vigour,” will be available on newsstands from March and is also available for preorder online.
Source: Noah Wire Services
