Founded by Anna Crelia and Rhoda Brimberry, Loot Rentals has evolved from a personal passion into a leading boutique rental company, prioritizing eco-friendly practices while offering unique decor for various events.
In 2010, Anna Crelia and her sister-in-law Rhoda Brimberry embarked on a journey to fulfill a common need that resonated with many brides-to-be. Tasked with creating the perfect wedding atmosphere for Crelia, the duo scoured flea markets and antique shops throughout Austin and the Dallas-Fort Worth area to gather decorative pieces that aligned with Crelia’s vision. The search proved successful, and after their wedding, they found themselves with an extravagant collection of decor that sparked the idea for a business venture. Thus, Loot Rentals was born, offering a unique selection of event rentals characterized by a blend of vintage charm and modern sophistication.
Since its inception, Loot Rentals has become one of the pioneering boutique rental companies in the U.S., serving a diverse clientele across Texas. The company’s signature “Loot Look” transforms events into unforgettable experiences, creating spaces that merge aesthetic appeal with quality craftsmanship. The team at Loot Rentals is guided by core principles which they refer to as their head, heart, and soul, combining strategic decisions with creative flair to ensure every project is delivered with intentionality.
Under the leadership of CEO and Co-Founder Rhoda Brimberry, Loot Rentals has expanded its offerings and reached new audiences. In 2025, the company launched Loot Littles, an innovative collection aimed at elevating children’s parties through stylish and thoughtfully curated rentals. Brimberry explained, “We noticed that our community was lacking in quality kid-sized furniture rentals for parties. It is important for us to have a multi-generational approach where we provide for all kinds of intimate celebrations beyond weddings.” The new collection includes charming lounge setups and playful pieces specially designed to encourage creativity and connection among children, offering parents and planners distinctive options not readily available in the market.
Loot Rentals places significant emphasis on sustainability as part of its operational ethos. The company has been recognized as a Green Business Leader in both Austin and Dallas-Fort Worth, reflecting their commitment to eco-friendly practices. By advocating for rental over purchase, the company aims to reduce waste and prolong the lifecycle of its carefully curated furniture and decor. “At Loot Rentals, we are committed to doing good for our community, our clients, and our planet,” Brimberry stated. “Our interest in sustainability guides business decisions and infuses our culture.”
Among the strategies employed to maintain eco-friendly operations are the selection of sustainable materials, energy-efficient delivery methods, and recycling programs. Brimberry also highlighted the company’s broader ambition to set industry standards for sustainability, working towards a circular economy in the event rental space. “Our ultimate goal is to participate and enhance a circular economy… By incorporating eco-friendly solutions, reducing carbon emissions and empowering our partners to make greener choices, we’re not just renting furniture – we’re crafting events with a conscience,” she explained.
With operating locations in Austin and Dallas-Fort Worth, Loot Rentals provides services across Texas, including Houston and San Antonio. Their comprehensive range of event rentals includes furniture and decor suitable for weddings, corporate events, children’s parties, and more, ensuring that they deliver not only quality experiences but also a commitment to sustainability in every event they help produce.
Source: Noah Wire Services
