LoveShackFancy, known for its feminine designs, has expanded into hair accessories with a limited-edition collection featuring Wet Brush and Goody, which is quickly selling out.
LoveShackFancy, a brand renowned for its feminine and whimsical designs, has made a significant entry into the hair accessories market with a new collaboration alongside iconic hair care brands Wet Brush and Goody. This limited-edition collection is currently available on both the Target and LoveShackFancy websites, although many items are reportedly selling out rapidly due to high demand.
The collection features a total of 35 products, including brushes, headbands, clips, bows, and heatless curlers, all adorned with LoveShackFancy’s distinctive vintage floral prints, reflecting a style reminiscent of Regency-era romanticism. The combination of these unique designs with essential hair care items marks a continuation of the brand’s dedication to detail and aesthetics that consumers have come to expect.
Rebecca Hessel Cohen, the founder of LoveShackFancy, expressed her enthusiasm for the collaboration, stating, “Their brushes and accessories have always been the ‘getting ready’ essentials in our house both for my girls and myself,” in a press release. She elaborated on the partnership, saying that “giving their pieces the LoveShack touch with our signature prints makes them my new, ultimate on-the-go accessories to match all of my favorite looks.”
This collaboration isn’t the first for Hessel Cohen, who has a track record of successful partnerships. In 2022, LoveShackFancy collaborated with Stanley to release two product lines that also experienced quick sell-outs. The brand has a history of teaming up with various names in the industry, including Dylan’s Candy Bar, Gap, and Sally Hansen, which showcases its popular, feminine aesthetic.
Since its inception in 2013, LoveShackFancy has built a reputation for its dreamy aesthetics across multiple categories, including clothing, bedding, and children’s products. In 2023, the brand expanded further into the beauty sector with floral fragrances inspired by vintage perfume bottles. The launch of its hair accessories line just ahead of spring gives fans yet another way to enjoy the brand’s charming style in their daily beauty routines.
The collection features several items priced at $12.99, such as the LoveShackFancy x Goody Pink Small Claw Set, Everblooming Rosettes Large Claw, and the Blue Small Claw Set, making them accessible additions to anyone’s hair accessory repertoire. As the season progresses, the collaboration is expected to capture the attention of existing fans and new customers alike, enhancing LoveShackFancy’s footprint in the beauty and accessory market.
Source: Noah Wire Services
