Since founding his brand in 2017, Ludovic de Saint Sernin has captured the attention of celebrities and fashion enthusiasts alike, marked by his recent appointment as guest designer for Jean Paul Gaultier’s Spring 2025 collection.
Ludovic de Saint Sernin, a rising star in the fashion industry, has made significant strides since founding his eponymous brand in 2017. The French designer has attained a cult status, recently being appointed as the guest designer for Jean Paul Gaultier’s Spring haute couture collection for 2025, titled “Le Naufrage.” His collections have caught the eye of celebrities such as Charli XCX and Olivia Rodrigo, paving his path toward becoming a well-recognized name in the fashion world.
Born and raised in Brussels, de Saint Sernin was introduced to the fashion industry when he moved to Paris to study at the prestigious l’ESAA Duperré school. This education laid the groundwork for his signature aesthetic, blending subtle elegance with sensuality. After graduating, he honed his skills at Balmain, focusing on the intricacies of fabric embellishment. Just two years later, he launched his own brand, which quickly gained traction within the fashion community. Notably, his brand was nominated for the prestigious LVMH Prize in 2018, just two seasons post-launch.
A distinctive aspect of de Saint Sernin’s work is his innovative approach to menswear, wherein he incorporates elements typically associated with women’s fashion into male silhouettes. The “eyelet brief,” a notable example of this—which plays a significant role in his brand’s sales—exemplifies his unique design philosophy.
De Saint Sernin’s influence extends beyond menswear, as he has gained popularity among leading trendsetters today. During a recent Vanity Fair party celebrating the Oscars, he was responsible for four red carpet looks, including outfits for Emma Chamberlain, Emily Ratajkowski, Tate McRae, and Louisa Jacobson. His notable designs were also seen at the 2025 Grammy Awards, where he created a striking custom haute couture piece for Charli XCX. Additionally, he crafted one of Olivia Rodrigo’s boldest looks—a fire-red bodysuit inspired by the BDSM BALLET collection for Spring/Summer 2025, which the singer showcased during her performance at the Lollapalooza festival in Chile.
Looking ahead, de Saint Sernin’s brand continues to expand, marking him as a leader of a new generation of fashion designers. In 2022, he briefly held the position of creative director at Ann Demeulemeester but departed the role after only six months. In an industry noted for frequent leadership changes, speculation persists regarding his next move, with many anticipating that he will soon join the ranks of a prominent fashion house. While no official announcements have been made, the future appears bright for this talented designer.
Source: Noah Wire Services
