In fiscal year 2025, Magicpin reported a significant increase in gross merchandise value in its fashion segment, bolstered by new outlet additions and partnerships.

In the fiscal year 2025, Magicpin, a hyperlocal e-commerce platform, reported a notable 20 percent increase in the gross merchandise value (GMV) of its fashion segment, which reached an impressive Rs. 1,000 crore (approximately US $120 million). This growth is underscored by the addition of 6,000 new fashion-related outlets, expanding the company’s reach to a total of 16,000 locations featuring over 250 brands.

Magicpin, founded in 2016 by Brij Bhushan and Anshoo Sharma, connects customers with local products and retailers, and has successfully built a user base of 50 lakh (5 million) customers across 20 locations. It supports more than 2.5 lakh (250,000) businesses on its platform.

Naman Mawandia, the Chief Experience Officer for Enterprise Brands at Magicpin, indicated excitement regarding this growth. “We are thrilled to see strong momentum in our fashion vertical, which has been a key area of focus,” Mawandia stated. He further highlighted that the recent expansion, which includes partnerships with 100 fashion brands, serves to reinforce the significant value Magicpin provides to offline retailers and brands.

Looking ahead, the company plans to enhance its partnerships with both Indian and international fashion retailers as part of its strategy to sustain and accelerate its growth trajectory in the coming years. This expansion strategy reflects Magicpin’s commitment to delivering quality offerings through its network of fashion outlets, catering to an increasingly connected consumer base eager to explore local shopping options.

Source: Noah Wire Services