The French luxury label Marithé + François Girbaud partners with streetwear brand Supreme to launch a Spring 2025 collection that merges high fashion and urban style.
French luxury label Marithé + François Girbaud is making headlines with its latest collaboration with the iconic streetwear brand Supreme. The partnership marks a significant fusion of high fashion and urban style, showcasing Marithé + François Girbaud’s rich heritage and innovative designs in denim that have flourished since the company’s founding in 1972.
The designers, Marithé Bachellere and François Girbaud, first crossed paths in the 1960s while working at a Paris clothing shop called Western House. Here, they began their experiments with denim, using local laundromats to create unique washes and fits. They are credited with introducing pre-washed denim to the commercial market, a concept that garnered substantial popularity. Over the years, they have pioneered various denim treatments, such as stonewashing and laser engraving, while also developing unique constructions and fits that have redefined denim fashion.
By 1968, the duo had established their design studio, which focused on denim, moleskin, and corduroy fabrics, employing their signature aging techniques to develop distinctive worn-in styles. Their creativity did not stop at denim; throughout the decades, they expanded their product offerings to include knitwear, sportswear, children’s clothing, and a specialized leather line, all of which retained the innovative spirit that characterized their approach to denim. In the early 1980s, they strategically entered the American market, setting trends that would influence contemporary jeans with their version of baggy styles and the revolutionary X-pocket construction.
The new collaboration with Supreme looks back to the brand’s foundations while simultaneously engaging with modern aesthetics. Supreme has revamped core denim pieces in a collection that blends Marithé + François Girbaud’s legacy with their signature streetwear vibe. The forthcoming line includes a diverse range of clothing items such as a Leather Flight Bomber Jacket, Denim Trucker Jacket, Down Puffer Vest, Hockey Jersey, Hooded Sweatshirt, Leather Cargo Pant, Baggy Jean, Sweatpant, Denim Short, Tee, Camp Cap, Beanie, Tote Bag, and Towel. Each piece showcases various washes and colors while remaining true to the brand’s historical roots and Supreme’s oversized silhouettes.
The release of the Supreme x Marithé + François Girbaud Spring 2025 collection is scheduled to launch globally through the official Supreme webstore on April 3, with availability in Asia starting April 5. This collaboration not only highlights the enduring influence of Marithé + François Girbaud in contemporary fashion but also reflects the ongoing evolution of streetwear culture.
Source: Noah Wire Services
