At Shanghai Fashion Week, MarkGong unveiled its Fall/Winter 2025 collection “NOT INNOCENT,” inspired by the chaotic glamour of early 2000s tabloid culture and iconic pop figures like Paris Hilton. The lineup blends nostalgia with modern tailoring, celebrating rebellious confidence through sequins, low-rise jeans, and bold accessories.
MarkGong unveiled its Fall/Winter 2025 collection, titled “NOT INNOCENT,” at Shanghai Fashion Week, drawing inspiration from the chaotic yet glamorous energy of early 2000s tabloid culture. The collection paid homage to iconic rebellious figures of that era, including Paris Hilton, Lindsay Lohan, and Kim Kardashian, celebrating the women who defined pop culture with their bold confidence and lasting impact.
The runway presentation artfully blended nostalgia with contemporary fashion sensibilities. Set design featured faux tabloids branded as “MarkGong News,” showcasing exaggerated headlines such as “Ex GONG GIRL Luna… Down to Her Underwear,” reminiscent of the celebrity-scandal saturation prevalent in early 2000s media. The runway also incorporated crumpled newspaper prints, drawing visual parallels to cultural touchstones like the Burn Book from the film Mean Girls and gossip-driven blogs such as Perez Hilton’s.
MarkGong retained its signature structured tailoring but introduced a more relaxed, undone vibe for this season. Key pieces included sequined garments, lace-trimmed pussy bows, and dark lipstick that captured the essence of early-2000s nightlife aesthetics. Accessories like oversized sunglasses, velvet chokers, and low-rise jeans updated the Y2K glamour for a modern audience. The juxtaposition of fur-trimmed blazers with minimalist tops added a rebellious edge echoing the effortlessly cool socialites of the time.
The collection struck a deliberate balance between disorder and sophistication. The MarkGong FW25 woman commands attention and controls her own story, much like how Paris Hilton famously transformed paparazzi flashes into a personal spectacle. For moments requiring subtlety, the runway featured items such as short-sleeved knits paired with baseball caps, styled with sleek pleated trousers and structured outerwear. Fur-lined lapels added a playful touch of luxury, reinforcing an attitude that defies convention and centers confidence as the ultimate accessory.
Unlike previous collections focused on specific feminine archetypes, the FW25 lineup rejected fixed categories. This produced a rebellious and genre-defying assortment that both embraced the glamour and turbulence of a past era and made it distinctly contemporary.
Shanghai Fashion Week attendees were treated to a striking fusion of past and present, with MarkGong’s “NOT INNOCENT” collection standing out as a signature expression of early 2000s-inspired modern fashion.
Source: Noah Wire Services
