After her departure from Khrisjoy, Marzia Bellotti introduces Marbell, a brand focused on outerwear featuring sustainable materials and edgy designs set to debut in 2025.
Marzia Bellotti, a prominent figure in the fashion industry, has launched her new outerwear brand, Marbell, marking a significant chapter in her career following her departure from Khrisjoy. Known for her creative leadership at Khrisjoy, which she co-founded in 2017 and led for eight years, Bellotti embarked on this venture after taking some time off to contemplate her next steps.
Speaking from her apartment in a historic former monastery in central Milan, Bellotti expressed her journey towards establishing Marbell, stating, “I wanted to do something, but I was left with a big question mark on what was best.” She clarified her focus on outerwear, a category where she possesses extensive experience, noting, “My deepest knowledge was in outerwear, so it came naturally to center the brand on that.”
The brand name, Marbell, reflects both Bellotti’s personal style and her design philosophy, which she describes as a way to express identity through visible fashion choices. She stated, “What you wear is visible. Underpinnings are hidden and don’t really help communicate who you are, which I think is what fashion stands for.”
Marbell’s inaugural collection, which will debut for pre-fall 2025, consists of five key outerwear pieces that combine edgy aesthetics with practicality. The designs include reimagined padded jackets fashioned into grungy styles, emphasizing sustainable materials such as faux leather and down-free insulation, distancing the collection from animal-derived materials. “It’s just me without filters, my creativity channeled towards things that I love,” Bellotti explained, highlighting her personal connection to the collection.
Among the noteworthy items in the collection are a shrunken bomber jacket with built-in plaid scarf and shirt cuffs, a versatile waxed trench coat featuring a duster coat and bomber jacket combination, and oversized puffers resonant of the 1980s. The color palette encompasses shades like army green, mud brown, burgundy, and navy blue, creating a cohesive and trendy outerwear lineup.
Currently, Bellotti is preparing for the sales campaign of her main collection, which is set to take place this week in her Milan residence, where the designs will be showcased prominently. She aims to broaden the brand’s offering with additional styles, including a technical anorak, shearling jackets with knitted scarves, knit sweaters, and denim variations of her outerwear.
The collection is positioned at a price point between 870 euros and 1,300 euros and has already garnered interest from approximately 25 retailers worldwide, with significant partners including Antonia in Milan, Amicis in Vienna, and retailers Boontheshop and Space Mue in South Korea. Bellotti anticipates adding about 10 more retailers during the ongoing sales campaign and is planning in-store launch events later this year, signaling a robust entry into the competitive fashion landscape.
Source: Noah Wire Services
