Milan hosted the international eyewear trade show Mido 2025, attracting over 42,000 attendees and emphasizing innovation, design, and sustainability in the industry.
The bustling city of Milan recently hosted Mido 2025, a pivotal international eyewear trade show that highlighted innovation and design at the intersection of fashion and sustainability. The event, held at Fiera Milano Rho, attracted over 42,000 attendees from 168 countries and featured 1,200 exhibitors, including approximately 930 international brands.
Lorraine Berton, President of MIDO and ANFAO, characterized this year’s edition as one focused on “business, networking and fresh ideas.” Mido 2025 has emerged as a significant platform for creativity, enabling participants to explore new material developments and sustainable practices across various segments of eyewear design, from sports to luxury fashion.
Independent brands and emerging designers made a profound impact, showcasing a diverse array of design concepts that emphasized quality craftsmanship and environmental consciousness. Among the noteworthy exhibitors was Nina Mûr, presenting her striking Pearl Eyes collection. This line features sinuous shapes integrated with authentic certified river pearls, reflecting a commitment to artistic expression through sustainable materials. Mûr’s brand is reputed for intertwining playfulness with elegance, aligning with eco-friendly values.
Color trends at Mido were particularly compelling, with a range of hues inspired by both fashion and nature. The event saw the emergence of vibrant tones alongside classic colors like brown and green, with new shades such as terracotta frequently highlighted. The Mosaico series by Italian brand Lamarca Eyewear introduced a round frame style blending traditional colors with trendy crystal gray, showcasing the interplay between classic aesthetics and contemporary trends.
Ørgreen Optics presented a rejuvenated sunglasses collection, demonstrating a blend of minimalist design with colorful lens innovation. Their new palettes are categorized into three themes: Essentials, which includes timeless tones such as matte black; Accented Colours, featuring soft blues; and Seasonal Highlights, which showcases trend-driven shades like sage green and vibrant pink.
The Start-Up area of Mido hosted Glacier Optics, an independent label specializing in sports frames designed for mountain activities. Established in 2020, the brand prides itself on sourcing materials locally across Switzerland, France, and Italy, leveraging the co-founders’ extensive experience in outdoor sports to craft durable eyewear suited for activities like skiing and snowboarding.
Another notable mention is ROLF, an Austrian eyewear innovator that secured a CSE award for its 3D printed sustainable eyewear collection. ROLF’s products emphasize natural materials such as wood and stone, crafted with meticulous care and design quality. Additionally, the Taiwanese brand Hibang introduced screw-free “modular” frames made from recycled fishing nets, promoting sustainability through a design that allows easy replacement of parts.
As the event wrapped up, Eyestylist took the opportunity to explore various advancements in eyewear design and sustainability. With plans to feature further highlights from Mido collections in the coming weeks, Eyestylist emphasizes that the success of Mido 2025 underlines a growing commitment to innovative and environmentally conscious practices in the eyewear industry. Mido 2026 is scheduled for January 31 to February 2, 2026, promising to further the conversation around design and sustainable practices in eyewear.
Source: Noah Wire Services
