The London-based womenswear brand Minka Dink will open its second pop-up shop in Chelsea, following the success of its inaugural event, with exclusive products and a giveaway for shoppers.
Minka Dink, a London-based womenswear brand, is set to return to Chelsea’s King’s Road for a second pop-up shop, following the success of its inaugural event last year, which saw significant sales on the very first day. The new pop-up will be open from March 29 to April 16, 2024, at 324-326 King’s Road, occupying a space of 1,728 square feet.
The brand is known for its stylish knitwear, frilly blouses, and minimalist denim, and plans to showcase best-sellers such as the Bibi Blouse, Lila Jeans, and Evie Cardigan. Additionally, an exclusive drop from the Spring/Summer 2025 collection will be available for in-store shoppers. Minnie Royden, the founder of Minka Dink, expressed enthusiasm about returning to King’s Road, stating, “King’s Road has always felt like the ultimate location for our pop-ups. Our customer loves shopping here, and we absolutely love the area and the incredible surrounding brands.” Royden also highlighted the positive collaboration with Sloane Stanley, the property management group, which has played a key role in facilitating the brand’s venture into physical retail.
The initial pop-up last year drew long lines of eager customers, with Minka Dink surpassing its sales expectations remarkably. To commemorate the opening of the new pop-up, the brand is offering a £1,000 voucher giveaway exclusively for its Instagram followers, usable either online or in-store.
Hannah Grievson, Property Director at Sloane Stanley, noted the significance of Minka Dink’s return, emphasizing the successful outcome of their first pop-up. “Minka Dink achieved so much success during its first-ever pop-up with us here last year, and to host its second pop-up is a real testament to the opportunities we provide for independent brands to thrive,” Grievson remarked. She also acknowledged the challenges brands face when transitioning from online to physical retail, stating that their goal is to support these businesses through the process.
In addition to Minka Dink, another boutique named Pepites has recently opened a pop-up on King’s Road, featuring a selection of European and international brands, including Liv Bergen, Karma Koma, Diaperis, and Riviera. This expansion of retail options reflects a growing trend of curated shopping experiences in the area, ideal for fashion-conscious consumers.
Source: Noah Wire Services
