The renowned fashion house Moschino showcases its autumn/winter 2025 collection, blending theatricality and social commentary in a provocative display.
Milan Fashion Week witnessed a provocative display from the renowned fashion house Moschino, which showcased its autumn/winter 2025 collection entitled “Tools Of The Trade.” The event emphasized the concept of hard work, presenting a unique combination of theatricality and social commentary, hallmark traits of the brand.
Creative director Adrian Appiolaza, who joined Moschino last year after a decade at Loewe, brought his distinctive aesthetic to the runway. Appiolaza, known for his vintage-inspired designs, carefully melded eccentric Italian styles with lively surreal elements. He paid homage to the brand’s founder, Franco Moschino, who established the label in 1983 and was known for his unconventional advertisements that addressed social issues such as drug use, violence, and environmental concerns.
During the show, Appiolaza stated, “Franco had that sense of irony and humour, so it’s important that I keep that vein through the collection,” reflecting his intention to honor the brand’s legacy while exploring contemporary themes.
The models made a striking entrance dressed in glossy black rubbish bags and T-shirts featuring bold earth-themed graphics, including an SOS message. This eye-catching imagery was interwoven with trademark designs, including Moschino’s signature smiley face, nameplate belts, and flamenco-inspired ruffles. The collection’s garments were deconstructed and reassembled into collage-like dresses, while traditional workwear was reimagined with exaggerated silhouettes, demonstrating a playful intent to keep onlookers engaged and intrigued.
The color palette was dynamic, featuring charcoals and blacks punctuated by vivid pops of pink, alongside bold floral prints and bright yellows that punctuated the collection.
“Tools Of The Trade” encapsulated Moschino’s essence, balancing nostalgia with a fresh irreverence. The collection served as both a critique and a celebration of the contradictions inherent in consumer culture, presenting a reflective yet lively interpretation of the spectacle synonymous with high fashion. The Independent is reporting on this event, highlighting the unique fusion of art, irony, and commercialism in the industry as demonstrated by Moschino’s latest offerings.
Source: Noah Wire Services
