New York: Moscot, a renowned eyewear brand celebrating 110 years, launches a coffee table book that captures its heritage. Co-promoted by Harvey and Zack Moscot, it showcases the brand’s evolution, innovations, and cultural significance featuring high-profile celebrity endorsements and a remarkable growth trajectory.
In a celebration of heritage and craftsmanship, Moscot’s storied history is encapsulated in a new coffee table book released in collaboration with Maison Assouline. The book, promoted by Harvey and Zack Moscot, the current father-and-son leadership of the renowned eyewear brand, encapsulates the essence of the family business, which has been operational for an impressive 110 years.
The publication features a striking sunshine yellow canvas cover, adorned with a pair of embossed spectacles and hand-illustrated eyes, embodying the brand’s distinctive aesthetic. Speaking to WWD, Harvey Moscot remarked on the significance of working with a family-owned publisher, stating, “Assouline is family-owned, so it was symbolic.”
The book’s narrative commences with a poignant foreword from Harvey and Zack, both of whom represent the fourth generation of Moscots in this venerable enterprise. Following the introduction, penned by Joel Stein, is a historic portrait of Hyman Moscot, the brand’s founder, captured in 1942. The black-and-white image features Hyman in a suit complemented by an oversized borrowed coat and a hat. The photograph was intended to provide proof to his family back in Belarus that he had indeed made a successful life in America, serving as a singular, powerful representation of the American Dream.
Furthermore, the tome chronicles the evolution of Moscot, from its original retail space located at 94 Rivington Street in New York City to an impressive global footprint that includes over 50 stores spread across various countries. Currently, Moscot employs more than 220 staff members and operates offices in New York, Switzerland, and Hong Kong.
The chapters of the book also delve into Moscot’s diverse spectacle models, illustrating the brand’s continuous innovation in eyewear. Notably, it highlights the brand’s music initiatives initiated by Harvey Moscot in 2004. Furthermore, the publication showcases a plethora of high-profile individuals donning Moscot eyewear, with photographs featuring celebrities such as Lady Gaga, Johnny Depp, and Cristiano Ronaldo, thereby reinforcing the brand’s status within popular culture.
Moscot’s narrative is not just a reflection of its rich history; it is also a testament to the company’s resilient growth. According to the brand, Moscot has experienced a remarkable 250 percent increase in growth from 2018 to 2023, with a year-on-year revenue increase of 19 percent projected for 2024, and an expected rise of 16 percent in 2025. This growth trajectory underscores how timeless brands can enhance their relevance within the fast-paced fashion landscape, allowing them to navigate the changing tides of contemporary style while staying true to their roots.
Source: Noah Wire Services
