Musinsa hosts Stanford MBA students at their headquarters to discuss the evolution of K-fashion and the company’s global ambitions.
Musinsa, a leading South Korean fashion platform, engaged with MBA students from Stanford University during a global seminar aimed at showcasing the growth of K-fashion and Musinsa’s own development story. This event took place on the morning of the 28th at Musinsa’s headquarters, ‘Musinsa Seongsu N1,’ located in the Seongsu-dong district of Seoul.
Approximately 30 MBA students and professors were in attendance as part of Stanford’s ‘Global Study Trip’ program, which seeks to explore the cultural, economic, and social dynamics of significant countries each year. This year’s theme revolved around the ‘K-Wave: Present and Future,’ placing a spotlight on various aspects of Korean pop culture, including K-pop, K-beauty, and K-fashion, while providing insights into the competitive landscape of K-fashion.
During the seminar, Musinsa outlined its evolution from a sneaker community to a prominent online fashion platform, emphasizing its strategic expansions into offline retail and international markets. Of particular note was Musinsa’s recent foray into the North American market, having opened a ‘global store’ in the second half of 2022, which aims to cater to customers in the United States and Canada.
The seminar received favorable feedback from participants regarding Musinsa’s plans for service and product development, aimed at enhancing its influence within the global fashion industry. A representative from Musinsa remarked, “It was very meaningful to have a chance to inform global talents about the competitiveness of Musinsa and Korean brands at a time when interest in K-fashion is rising.” They further indicated that the company intends to invest in infrastructure such as technology and logistics to enhance the accessibility of K-fashion to international customers.
Following the seminar, the Stanford students had the opportunity to visit several Musinsa offline stores in the vicinity, including Musinsa Standard Seongsu, Musinsa Store Seongsu @ Daelim Warehouse, and Musinsa Empty Seongsu. The notable increase in sales driven by foreign customers at Musinsa’s offline locations—growing more than sixfold in 2024 compared to the previous year—highlights the escalating interest among overseas tourists in K-fashion products.
Musinsa’s engagement with the Stanford MBA cohort underscores its commitment to establishing a global presence while further developing the appeal of K-fashion in international markets.
Source: Noah Wire Services
