London: Luxury resale brand myGemma has introduced consignment options, allowing customers to sell designer items across 25 marketplaces. This expansion promises better financial returns and promotes sustainable fashion, aligning luxury consumption with eco-conscious practices and customer convenience.
Luxury resale brand myGemma has expanded its services to include consignment options for customers, adding to its established direct selling service. This move enables customers to sell their designer jewellery, watches, and bags across over 25 marketplaces, including the myGemma website, potentially earning them up to 25% more compared to direct selling.
The company is seen as a pioneer in the luxury resale sector, with a strong emphasis on customer convenience and maximising financial returns. With a Trustpilot rating of 4.8, myGemma is viewed as a trustworthy option for those looking to sell high-end items.
Andrew Brown, CEO of myGemma, expressed the brand’s commitment to enhancing the luxury resale experience. Speaking to PR Newswire, he noted, “We are firmly committed to raising the bar of luxury resale and excited to expand our luxury selling services”. Brown added that both the consignment and direct selling options are designed to accommodate various preferences of their customers.
The newly launched consignment service promises advantages such as professional presentation through in-house photography, necessary repairs, and no fraud risk for sellers, as myGemma takes on the responsibility for all transactions. The average listing time is a few days, with a successful sales rate reported to be around 80% for items listed in 2024, typically selling within an average of 52 days.
Sustainability is a growing concern within the fashion industry, and initiatives like those offered by myGemma directly contribute to promoting a more eco-conscious approach to luxury apparel. The movement towards second-hand clothing, often termed “slow fashion,” helps reduce environmental impact by extending the life cycle of designer items, thus championing zero-waste practices.
As consumer awareness of the fashion industry’s environmental footprint continues to rise, platforms that facilitate the resale and upcycling of luxury items provide an appealing option for consumers looking to make more sustainable style choices without sacrificing aesthetics. Thus, luxury resale not only offers a financially savvy alternative but also aligns with the broader goals of sustainable fashion, encouraging consumers to rethink their purchasing habits and the lifecycle of their fashion investments.
Customers can explore selling a range of high-end brands through myGemma, including Cartier, Chanel, and Rolex, tapping into a marketplace that values both luxury and sustainability. As the sector evolves, businesses like myGemma are paving the way for a more responsible approach to luxury consumption.
Source: Noah Wire Services
