Mys Tyler’s latest report reveals crucial insights into the sizes and needs of Indian women, highlighting the importance of inclusivity in fashion.
In a significant advancement within the Indian fashion industry, Mys Tyler, a social-commerce platform dedicated to reshaping the fashion landscape, has unveiled its latest initiative, Mys Tyler Insights – India Edition 2025. This groundbreaking report draws from data collected from over 22,800 women aged 18 and older throughout India, and represents a pivotal reference point for fashion brands and other industry stakeholders. The data aims to provide insight into the real body shapes of Indian women, in stark contrast to conventional portrayals commonly seen in mainstream fashion.
The data reveals critical statistics about the average Indian woman, who typically wears a US size 8, corresponding to a Medium-Large (M-L) in local fashion sizing. More notably, the findings highlight that approximately one in four women in India—25.8%—are classified as ‘plus-size,’ wearing a US size 14 or above, which translates to XL-3XL and beyond. Additionally, the report reveals that the average height of an Indian woman is 160 cm (5’3?), paired with an average cup size of C.
Mys Tyler’s founder, Sarah Neill, addressed the findings by stating, “While Indian fashion is increasingly embracing inclusivity, there is still a stark gap between the reality of women’s sizes and the way fashion is advertised and sold. We hope this data serves as a wake-up call for the industry to keep diversity and representation at the forefront.”
The implications of this data extend beyond mere fashion aesthetics; they touch on economic and psychological aspects as well. The report suggests that a lack of proper representation in fashion contributes to diminished body confidence, suboptimal shopping experiences, and heightened return rates attributed to ill-fitting garments. These challenges can lead to financial losses for brands and amplify environmental waste, emphasizing a need for change in how fashion markets its products.
Neill elaborated on the repercussions of inadequate representation, noting, “When women don’t see their body type represented, they struggle with self-perception. Moreover, they face challenges finding clothes that fit well, leading to high return rates, which negatively impact sustainability and profits.” She expressed hope that the data would encourage brands to prioritize inclusive designs and advocate for broader representation.
Amidst these revelations, Mys Tyler itself is positioned as a transformative force in online shopping. The platform has achieved over 600,000 downloads and utilizes a proprietary FIT Algorithm to pair users with fashion creators who have similar body types. This innovative approach allows users to see how clothing fits on bodies akin to their own prior to purchase, resulting in 86% of users reporting increased body confidence. The platform boasts a return rate of less than 5%, significantly lower than the industry average.
The challenge of standardized sizing remains prevalent in India, as there is currently no accepted national sizing framework. Mys Tyler aims to bridge this gap by leveraging global sizing data to accurately reflect the body types of Indian women.
The introduction of Mys Tyler Insights – India Edition 2025 offers a substantial resource for fashion brands seeking to develop more inclusive collections. This dataset is positioned to catalyze a reevaluation of size, marketing strategies, and the representation of women in fashion advertising.
As the Indian fashion industry looks forward, it faces an opportunity to adapt and evolve to meet the needs of its diverse customer base. The insights provided by Mys Tyler are an instrumental step toward fostering a more inclusive and representative fashion environment.
Source: Noah Wire Services
