Naoki T?ba, a key player in the vintage fashion scene, introduces a series highlighting affordable vintage collectibles while continuing his commitment to sustainability and accessibility in fashion.
Naoki T?ba, a notable figure in the vintage fashion scene, has been running a vintage shop since 2008 and has expanded his offerings significantly with the launch of the Vintage Collection Mall (VCM) in 2021. T?ba hosts Japan’s largest vintage festival, the “VCM VINTAGE MARKET,” which attracts over 10,000 visitors annually. In addition to organizing this festival, he operates several unique marketplaces, including “VCM MARKET BOOTH” in Shibuya Parco, a reservation-based Hermès jewelry store named “VCM COLLECTION STORE,” and an event space called “VCM GALLERY.” Most recently, he has published his first book, “Vintage Collectables by VCM,” in October 2023, detailing the allure and accessibility of vintage items.
In his latest project, T?ba aims to spotlight affordable vintage collectables, launching a series titled “Must-Buy Vintage of the Reiwa Era.” This initiative focuses on items that have not yet seen significant price increases, drawing attention to treasures that can still be enjoyed by a broad audience. The current feature, the “Patagonia” Puffball Vest, showcases the brand’s vibrant color selections while remaining within a price range of 30,000 to 50,000 yen, allowing access to Patagonia’s artistic designs without the exorbitant prices of other sought-after pieces.
Patagonia, founded in 1973 by Yvon Chouinard, is emblematic of America’s outdoor brand culture. The brand’s philosophy emphasizes environmental sustainability and accountability, resonating with a wide audience. Chouinard, initially known for his climbing gear company “Chouinard Equipment,” has ingrained a commitment to functionality and durability in Patagonia’s ethos, encapsulated in the motto “doing business to save our home, the Earth.” Patagonia generously participates in the “1% for the Planet” initiative, allocating a portion of its profits toward environmental causes, solidifying its reputation as a leader in advocating sustainable business practices.
The Puffball Vest, particularly noted for its color range, gives insight into the evolving trends within the vintage market. Prices vary based on color, with less common shades like butternut and mango fetching higher values, while classic black remains a perennial favorite. Size preferences also influence pricing, with smaller sizes generally being more affordable, making this vest an attractive option for collectors and enthusiasts.
Reflecting on his personal experiences with the Puffball Vest, T?ba appreciates its lightweight insulation and color, which not only adds flair to his wardrobe but also functions well as a layering piece during transitional weather. He emphasizes the practicality of the vest, describing how it can be conveniently stored when temperatures rise.
As T?ba continues to explore the multitude of options in the vintage market, he remains committed to showcasing selections that resonate with both avid collectors and casual fans, encouraging a broader reach for the vintage fashion community.
Source: Noah Wire Services
