The highly anticipated Ramadan 2025 Collection features stylish and functional pieces for women, men, and children, debuting at a vibrant fashion show at Bab Al Shams Desert Resort.

New Balance has officially launched its highly anticipated Ramadan 2025 Collection, designed with inspiration from the cultural and community values prevalent in the Middle East. The collection caters to a diverse range of consumers, offering styles for women, men, and children, combining functionality and style that suits the unique rhythm of Ramadan.

Key pieces in the women’s collection include the Coastal Terry Fleece Cardigan, priced at AED329, and the Space Dye Full Zip, available for AED299. These items are crafted from lightweight fabrics, featuring chic tonal embroidery that caters to the warmer days often experienced during Ramadan.

In addition to the women’s offerings, the collection also includes a vibrant selection for children. The high-performance unisex pieces, such as the RC Woven Tee & Tank Silhouettes, start at AED329, emphasizing comfort and breathability for those engaging in physical activities during the Holy Month.

The debut of the Ramadan 2025 Collection took place at a fashion show held at Bab Al Shams Desert Resort in mid-February. This exclusive event celebrated Middle Eastern heritage and showcased 30 distinct looks that merged modern design with traditional influences. Among the models were notable figures, including Shayma Sabry, who is currently battling breast cancer, and UNHCR ambassador Karen Wazen. Their participation in the runway display underscored the meaningful narratives that illuminate the region’s culture.

Highlights of the evening included a symbolic Moonlight Ritual and interactive experiences, which provided attendees with opportunities to customize their New Balance apparel using bespoke charms. Stuart Henwood, Senior Director for New Balance MEAI, noted the significance of Ramadan, stating, “This collection was thoughtfully crafted to celebrate the region while providing our customers with versatile, stylish pieces to complement their lifestyle throughout the Holy Month.”

The Ramadan 2025 Collection is now available for purchase at all New Balance stores across the Middle East and North Africa, as well as through the brand’s online retail channel. For additional details, consumers are encouraged to visit the official New Balance website at www.newbalance.co.ae.

Source: Noah Wire Services