Recent discussions of a Topshop comeback highlight a growing interest in 2010s fashion, reigniting fond memories among millennials and Gen Z about iconic brands from the decade.
The 2010s continue to resonate with many, especially as recent discussions have emerged around a potential Topshop comeback, reigniting an era filled with vibrant trends and unique fashion statements. The nostalgic appeal of the decade seems to be striking a chord with millennials and those at the threshold of Gen Z, leading to a resurgence of interest in the brands that defined those years.
The popularity of brands like Illustrated People and Lazy Oaf is once again in the limelight, as individuals reminisce about their youthful fashion choices. Illustrated People, hailing from East London, was known for its distinctive streetwear, characterized by bold prints and a harmonious blend of sportswear and kawaii styles. Phoebe Lettice Thompson, a stylist and former star of “Made in Chelsea,” was instrumental in shaping the brand’s creative direction and cultivating a loyal following among style-conscious consumers during the 2010s.
Lazy Oaf, still thriving today, emerged as a playful contender in London’s fashion scene. Founded by Gemma Shiel, it carved a niche for itself with its quirky streetwear and offbeat graphic prints, appealing to a demographic that enjoys humor in fashion. This brand, much like others from its time, struck a balance between fun and chic, making it a fan favorite.
The nostalgia extends even to footwear. Juju Jelly, known for its signature jelly shoes that captured the hearts of many schoolchildren in the late 1990s, remains inspired by this footwear trend today. These shoes, available in a variety of glittery colors, became revolutionary for both parents and kids alike due to their practicality and aesthetic appeal.
Another brand, Paul’s Boutique, is rumored to be making a return. This logo-centric label epitomized the bold and eclectic style of the 2010s. Known for its clashing colors and playful designs, the brand attracted fans such as singer Cher Lloyd, who embraced its unique aesthetics.
OMIGHTY, with its cheeky and daring designs, continues to captivate audiences. This celeb-beloved brand, characterized by slogan tanks and vibrant mini skirts featuring pop culture references, still caters to the whims of today’s consumers. The brand has reportedly faced challenges with shipping to the UK, as fans eagerly await more availability.
BOY London, established in 1976 on London’s Kings Road, has a historical legacy in fashion, having gained prominence in the punk movement and later becoming a staple on the street style scene in the 2010s. The brand was prevalent among young fashionistas, including It-girl Cara Delevingne, who wore its pieces in numerous public appearances, helping to maintain its relevance.
TFNC, known for its sequined and glamorous offerings, was the go-to brand for party and event-ready attire in the 2010s. The brand’s collection, featuring glamorous dresses and stylish outfits for weddings, remains popular with contemporary buyers.
Finally, American Apparel became a hallmark of minimalist youth fashion during this era, thanks to its iconic basics that were synonymous with youthful style. Founded by Dov Charney in 1989, the brand’s influence surged with It-girls adorning themselves in its plunging bodysuits and flippy skirts, setting trends that permeated social media during the early years of Instagram.
In summary, the 2010s are experiencing a revival marked by the resurgence of beloved brands that once dominated the fashion landscape. The potential for a new chapter for Topshop and similar brands evokes a collective nostalgia for the unique and varied styles of a much-celebrated decade.
Source: Noah Wire Services
