Hyderabad welcomes Nu Republic®’s new store at Broadway, featuring cutting-edge tech-wear and devices aimed at the Gen Z market.
Hyderabad is witnessing an exciting development in its retail landscape with the arrival of Nu Republic® at Broadway, Banjara Hills. This new store, which opened in March 2025, is set to offer consumers cutting-edge tech-wear audio and wearable devices, marking a significant expansion for the brand after its successful debut at Broadway in Delhi.
Nu Republic® is known for its innovative approach to technology, focusing on products that blend style with robust performance. The collection features an array of items such as True Wireless Stereo (TWS) earbuds, headphones, smartwatches, and speakers designed for young tech enthusiasts who prioritize both aesthetics and functionality. The launch represents not merely a new retail location but a broader movement aiming to resonate with the bold and fashionable Gen Z demographic in Hyderabad.
Ujjwal Sarin, Funder of Nu Republic®, expressed enthusiasm regarding the city-specific launch, stating, “At Nu Republic®, we create more than just tech—we create experiences that are bold, stylish, and built for those who dare to be different. Expanding to Broadway, Banjara Hills, is a step towards bringing our revolution closer to the people. We want Hyderabad to feel the bass, own their vibe, and experience Nu Republic® like never before.”
The announcement has garnered attention, as Broadway itself positions itself as a hub for new direct-to-consumer (D2C) brands, creating an innovative shopping environment. Vivek Biyani, Founder of Broadway, highlighted the goal of the retail space, commenting, “At Broadway, we are building a platform where the brands of tomorrow take shape today. We create the environment for new-age brands to thrive, disrupt, and redefine shopping. The brands we partner with aren’t just following the change; they are at the forefront of the same. Nu Republic is no exception. Their tech isn’t just functional; it’s a bold statement. And now, that energy is taking over in our Hyderabad store at Banjara Hills.”
As Nu Republic® seeks to capture the essence of youthful energy and creativity through its innovative tech offerings, the Banjara Hills location is expected to attract a significant audience eager to explore the latest in audio and wearable technology. The impact of this expansion may redefine how tech is perceived and consumed in one of India’s rapidly growing cities.
Source: Noah Wire Services
