Oka Brands, a family-owned company in Georgia, prioritizes eco-friendly practices and wellness through its innovative footwear.

Located in Buford, Georgia, Oka Brands is making strides in the footwear industry with its innovative approach to sustainability and wellness. Founded in 1984, this family-owned and independent company has built a reputation as a national leader in eco-friendly footwear, focusing on closed-loop manufacturing systems that allow for the transformation of used shoes into new products.

During an exclusive VIP tour, an opportunity was given to observe Oka Brands’ impressive manufacturing process, which prominently features their Sustainable Active Recovery footwear, crafted entirely within the United States using 100% USA-sourced single injection EVA foam. According to Oka, these shoes are specifically designed to enhance recovery after strenuous activities or long periods of standing and walking, underscoring their commitment to wellness alongside environmental responsibility.

The factory tour provided insight into the methods behind Oka’s shoe production, including an introduction to several key figures in the company. Notably, board member Sara Irvani and CEO Pepper Harward were present, offering a warm meet-and-greet that emphasized the company’s dedication not only to its products but to customer engagement as well.

Exciting developments were also unveiled during the visit, including a preview of the new OKA Active Recovery flip-flops and slides, alongside a fresh design from the Oka-B collection, specifically a new Mary Jane style. Enthusiasts of the brand are likely to find the designs appealing, contributing to their ongoing popularity.

The commitment to sustainability was highlighted as a central tenet of Oka’s operations, which ensures that every product they produce is made from recycled materials. This alignment with eco-conscious values resonates with their customer base, who are characterized as “everyday athletes” focused on wellness, liberty, and environmentally responsible choices.

This initiative encapsulates Oka Brands’ mission to cater to the needs of active individuals while fostering a positive impact on the environment. As Oka continues to innovate and engage with its community, it demonstrates the capabilities of balancing profitability with environmental stewardship.

Source: Noah Wire Services