Gap Inc.’s Old Navy is teaming up with Radar to implement advanced RFID technology aimed at improving inventory management and customer experience across its stores in the U.S.

Gap Inc.’s Old Navy brand is set to enhance its retail operations through a newly announced partnership with Radar, a New York-based technology company. This collaboration aims to revolutionize inventory management across all Old Navy locations in the United States by integrating advanced AI-powered Radio Frequency Identification (RFID) technology. The announcement was made by Gap Inc. in a press release highlighting the benefits of this innovative approach.

According to Haio Barbeito, the CEO of Old Navy, the introduction of this technology is anticipated to significantly improve how store employees gauge customer demand, thereby enhancing the overall shopping experience. RFID technology enables automatic recognition of items, recording essential information that is transmitted wirelessly to computers, which is crucial for real-time inventory management.

Sven Gerjets, Gap Inc.’s Chief Technology Officer, described this partnership as a strategic move to deepen the role of technology in retail, beginning with Old Navy. “We want to turn our stores into truly connected spaces using Radar’s always-on RFID technology,” Gerjets stated. He emphasized that continuous product tracking will lead to enhanced experiences for both customers and staff, streamline inventory replenishment, and provide real-time insights conducive to product innovation and design.

Radar’s CEO, Spencer Hewett, added that the technology would furnish store staff with ecommerce-grade inventory and product data. This will empower them to manage physical stores with the same precision as online environments, ensuring that customers can locate the items they need promptly and efficiently.

Radar, which has garnered backing from notable investors including Y Combinator and Founders Fund, has already partnered with major retailers such as American Eagle. Through this alliance, Old Navy aims to refine its inventory management processes, mitigate losses, and enhance store layouts, establishing a more responsive retail environment.

The implications of this partnership for Old Navy, as well as for the broader retail landscape, could be significant, marking a step towards smarter, tech-driven shopping experiences.

Source: Noah Wire Services