Italian resortwear brand Oséree expands its offerings with a debut menswear collection featuring bold designs and luxurious materials.
Oséree, the Italian hip resortwear brand celebrated for its vibrant and edgy beachwear, is launching its first menswear collection, expanding its offerings beyond its popular women’s line. Founded in 2015 by Jannine Vinci and Isabella Cavallin, Oséree has attracted a high-profile clientele that includes celebrities like Beyoncé, Rihanna, Dua Lipa, Shakira, and Megan Fox. The brand’s latest venture aims to appeal to a growing male audience who appreciate bold designs and the retro aesthetic that define the Oséree brand.
The debut menswear collection, titled “Salty Glam,” is set to go live on the brand’s e-commerce site on Thursday and will be available for Spring 2025. The collection features an array of coordinated ensembles including swim trunks paired with camp-collared shirts and pajama-style pants, presented in a variety of unexpected patterns and luxurious materials. Notable fabric choices include midnight blue Lurex, cheetah prints, shimmering sequins, and stud-embellished silks.
Cavallin commented on the new direction, stating, “We recognized a growing male audience that appreciates our sparkling retro aesthetic and the vibrant world of Oséree, particularly those who have always supported the brand. This inspired us to introduce a menswear line that embodies the same spirit, energy, and sense of fun.” Vinci also expressed enthusiasm, explaining that the designs align with their visionary goal of reflecting the Oséree woman’s energy and creativity, adding, “We are thrilled to bring these qualities to our menswear collection for the first time.”
In addition to the brand’s online platform, the menswear collection will be available in the physical realm at Selfridges in the U.K., which is slated to carry a curated selection from the main line along with a dedicated capsule collection. This collaboration signifies an initial step toward a broader wholesale expansion of the menswear line.
Pricing for items within the collection ranges from 330 to 390 euros for swimwear, while shirts are priced between 350 and 390 euros. Since its inception, Oséree has expanded its product lines to include not only swimwear but also partywear, accessories, and, most recently, lingerie, with a children’s wear line introduced in 2019. The brand continues to foster its reputation as a purveyor of fashionable resortwear that embodies luxury and flair.
Source: Noah Wire Services
