OUTZIDR, a new entrant in India’s fashion market, has raised Rs. 30 crore to enhance operations and target the youth-oriented demographic.
A new player in the Indian fashion market, OUTZIDR, has successfully secured Rs. 30 crore (approximately $3.5 million) in a seed funding round aimed at enhancing its operations and scaling its presence. The investment round was spearheaded by Stellaris Venture Partners, with additional backing from a network of angel investors including Ramakant Sharma, co-founder of Livspace, and Ghazal Alagh, co-founder of Mamaearth. This funding signals a rising interest among investors in nimble, youth-oriented fashion brands that are transforming the retail scene in India.
Founded by industry veterans Nirmal Jain, Mani Kant Mani, and Justin Mario, OUTZIDR officially launched in early 2024 and began operations in February 2025. Nirmal Jain, who previously served as CEO of the Dubai-based fast-fashion brand Styli and co-founded Increff, brings a wealth of experience in scaling fashion retail. Mani Kant Mani has a background in omnichannel strategy, previously overseeing such initiatives at Max Fashion, while Justin Mario has held senior supply chain positions at Aymakan and Styli.
The startup specifically targets women aged 17 to 27, providing a range of contemporary western wear and occasion-specific outfits, from party attire to vacation ensembles. Its distribution strategy leverages a direct-to-consumer (D2C) platform complemented by partnerships with notable online marketplaces, including Myntra, Nykaa Fashion, and AJIO.
OUTZIDR operates from its base in Bengaluru with a workforce of just 22 employees, employing a hybrid manufacturing model that taps into approximately 30 local Indian factories alongside select international partners. The newly acquired funding will be allocated towards enhancing the company’s technological infrastructure, improving inventory and product workflows, and bolstering its brand presence in the competitive fashion landscape.
A defining aspect of OUTZIDR’s operational strategy is its innovative “test-and-react” approach. The brand begins by launching small batches of products, which allows for quick data analysis to identify demand trends and scale successful items. This agility enables OUTZIDR to maintain a rapid inventory turnover, boasting a refresh cycle of just three weeks, which sets it apart from more traditional fashion retailers. To date, the company has introduced over 3,000 styles, continually updating its inventory with nearly 2,000 new designs each month.
In line with its commitment to sustainability, OUTZIDR aims to localize 90% of its production within India within the next two years, helping to cultivate a more responsive supply chain.
Mayank Jain, Principal at Stellaris Venture Partners, commented on the brand’s potential, stating, “OUTZIDR has nailed the formula for rapid, data-driven fashion. They understand their audience, react fast to trends, and have a strong founder-market fit—exactly what’s needed to succeed in this space.”
With its lean operational model and precise focus on the Gen Z demographic, OUTZIDR is poised to emerge as a significant contender in India’s dynamic D2C fashion sector.
Source: Noah Wire Services
