Pamela S. Privette’s platform, hiTechMODA, makes waves at NYFW with a focus on inclusivity, sustainability, and technology, showcasing both emerging and established designers.
Pamela S. Privette is making significant strides in the world of fashion through her innovative platform, hiTechMODA, which held an impactful showcase during New York Fashion Week (NYFW) this season. The event, celebrated at the Edison Ballroom, featured a diverse array of designers and underscored a commitment to inclusivity, innovation, and sustainability within the industry.
Since launching hiTechMODA in 2018, Privette has been at the forefront of a movement aimed at democratizing fashion. With a background steeped in business, logistics, and production, she recognized the need to create opportunities for talented yet underrepresented designers. This led to the development of a platform that not only amplifies the voices of diverse creators but also integrates modern technology into the fashion presentation experience.
“Fashion is about expression, and expression should never be limited,” Privette stated. Speaking to the London Daily News, she added, “At hiTechMODA, we believe in giving designers and models from all backgrounds the platform they deserve while leveraging technology to push the industry forward. Our goal is to create a space where creativity, sustainability, and inclusivity thrive on the same stage.”
hiTechMODA distinguishes itself through five core elements that embrace the future of fashion. These include tech-driven fashion, which utilizes cutting-edge digital integration and live streaming, allowing for broader international visibility. Furthermore, the platform emphasizes sustainable fashion practices by collaborating with designers focused on ethical production and responsible sourcing. Inclusivity is paramount at hiTechMODA, which actively showcases models of various sizes, ages, and ethnicities, steering away from the often exclusive narratives of traditional fashion events.
The NYFW showcase highlighted a multitude of featured designers, including renowned names such as Alonso Maximo, Amin Sublime, and Bel Blak Couture, as well as emerging talents like Kat Couture and RasaNari. The event also garnered attention with appearances from notable figures, including Victoria Kjær Theilvig, Miss Universe 2024, walking for Yesi Rose Fashion, and María Fernanda Beltrán Figueroa, Miss Universe Mexico 2024, representing Alonso Maximo.
In a notable instance of cultural representation, VIP Model Juliana Wilson carried a bespoke Dior handbag crafted from locally sourced materials in Peru, celebrating her heritage and showcasing the work of featured designer Yesi Rose Fashion.
Looking ahead, hiTechMODA is set to expand its influence with a planned event at Paris Fashion Week on March 8, 2025. This exclusive three-show lineup at the prestigious Hôtel Plaza Athénée highlights the platform’s dedication to cultivating and presenting groundbreaking talent on a global stage.
With its commitment to innovation and inclusivity, hiTechMODA continues to redefine the fashion show experience, contributing to the evolution of the industry and establishing itself as a significant force in contemporary fashion.
Source: Noah Wire Services
