Patagonia: The outdoor apparel brand integrates Discover e-Solutions’ Colour Lifecycle Management software, enhancing its colour management and sustainability practices. Senior managers report improved workflows and collaboration with suppliers, marking a significant step in Patagonia’s commitment to digital innovation within the fashion industry.
Patagonia, the renowned outdoor apparel brand, has successfully integrated Discover e-Solutions’ (DeSL) Color Lifecycle Management (CLM) software into its operations, enhancing its colour management processes. The implementation, reported by Textile South Asia, highlights Patagonia’s commitment to digital transformation and sustainable practices within the fashion and textile industry.
The CLM software by DeSL, a leader in digital solutions for multiple sectors including fashion, apparel, textile, footwear, and retail, has significantly streamlined processes for Patagonia. This advancement not only increases operational efficiency but also bolsters sustainability measures and improves communication between Patagonia and its suppliers.
Matt Swartz, Senior Colour & Surface Design Manager at Patagonia, detailed the benefits of the software, stating, “With DeSL’s CLM solution, we’ve seen significant improvements in our colour management workflow.” He elaborated on the automation capabilities of the software, particularly in the colour evaluation process for lab dips, enabling the tracking of production yardage through spectral data, and managing both Spectro readable and non-spectroreadable submissions. Swartz also highlighted the functionality of DeSL’s web portal as a centralised platform, facilitating enhanced collaboration through a two-way communication and documentation database shared with suppliers.
DeSL expressed its commitment to a long-term partnership with Patagonia, focusing on ongoing advancements in both sustainability and technology. This collaboration reflects the continuous efforts of Patagonia to innovate and uphold environmentally responsible practices in the industry.
Source: Noah Wire Services
