Patta and AVIREX reveal a limited-edition Icon Jacket that combines historical essence with modern style, set to launch on March 7, 2025.
In a notable collaboration, Patta and AVIREX have unveiled a new version of the Icon Jacket, marking a significant fusion of the two brands’ distinctive legacies. This limited-edition piece embodies a modern interpretation of the classic bomber silhouette, effectively blending the historical essence of both brands with contemporary fashion sensibilities.
AVIREX, originally founded in New York City in 1975, has a storied history rooted in high-quality military aviation apparel. The brand gained prominence not only for its craftsmanship but also for its influential presence in pop culture, featuring prominently in films such as “Top Gun.” By the late 1990s and into the early 2000s, AVIREX established itself as a staple in the hip-hop community, where it was embraced by artists and enthusiasts, solidifying its position within the vernacular of streetwear history. Patta, similarly entwined with hip-hop and sneaker culture, has built a reputation on community engagement and fashion innovation. According to Adriano Batista of “Fucking Young!,” the collaboration is a celebration of the impact both brands have had on fashion and culture.
The design of the Icon Jacket incorporates premium leather and showcases a palette of bold colors, including yellow, black, brown, green, and white. Careful attention has been paid to details that illustrate the shared histories of Patta and AVIREX. The interior of the jacket features a lining that displays 20 years of Patta’s artwork, representing the brand’s artistic evolution over time. Additionally, the jacket is adorned with AVIREX’s 50th-anniversary shield crest on the front, alongside discreet branding on the collar and zipper. Moreover, the rear of the jacket prominently displays a leather inscription stating, “Patta 4 All,” nestled between the Patta crest, signifying the brand’s commitment to inclusivity.
The Patta x AVIREX Icon Jacket is set to launch on March 7, 2025, and will be available exclusively online through Patta’s website as a limited-edition offering. This collaboration highlights the enduring influence of both brands while appealing to fans and collectors alike.
Source: Noah Wire Services
