The Alicante-based brand, founded as an artisanal workshop, reflects on its journey through four generations ahead of its 2025 centenary.

The Alicante-based footwear brand Pedro García is poised to celebrate a significant milestone in 2025, marking a centenary in the competitive world of fashion. Established originally as an artisanal workshop, the company has evolved through four generations of the García family, overcoming challenges and adapting to the changing landscape of the footwear industry. The founder’s vision to craft distinctive designs for women’s shoes set the tone for the brand’s legacy.

Pedro García, the current head of the company and grandson of the founder, joined the family business in the early 1990s, taking over alongside his sister. As he reflects on their journey, he emphasizes the importance of viewing their operations beyond simple manufacturing. “We had to see ourselves not just as shoe manufacturers, but as designers and distributors of a product,” he stated. Under his leadership, he has focused on creative direction while his sister Mila manages production and distribution.

The brand initially catered to men and children, but a strategic shift towards women’s footwear was crucial for enhancing visibility and market presence. The second Pedro García, the father of the current leader, played a significant role in this transition, successfully internationalizing the brand. A key move was the leap into the United States market, which has since become their primary market. “Like a good businessman, he took risks, but in a measured way. That has also influenced our way of doing things,” Pedro García added, highlighting the calculated business strategies that have contributed to their enduring success.

As Pedro García approaches its centenary, the brand stands as a testament to the tumultuous yet rewarding journey of a family dedicated to fashion and craftsmanship, solidifying its place in the industry through innovation and commitment to quality.

Source: Noah Wire Services