Perfect Moment Ltd. achieves $12.7 million in wholesale commitments for its Autumn/Winter 2025 collection, marking a significant increase in wholesale orders and brand visibility.
Perfect Moment Ltd., a luxury skiwear and lifestyle brand, reported a significant achievement in its preorders for the upcoming Autumn/Winter 2025 collection, securing $12.7 million in wholesale commitments. This figure marks a 30% increase from the previous year’s wholesale orders for the same season and represents the highest wholesale volume in the company’s history, excluding collaborations.
Wholesale revenue made up approximately 58% of Perfect Moment’s total net revenue in the latest fiscal year, which ended March 31, 2024. Many of the new orders come from both new and established wholesale clients, with existing customers increasing their orders compared to the previous year.
The surge in orders can be attributed to the company’s intensified focus on global brand presence and strategic expansion efforts. In recent months, Perfect Moment has engaged several regional sales agencies to enhance its visibility across key markets such as North America, the UK, Europe, and Asia, aiming to enter high-end retail locations and luxury boutiques.
Rosela Mitropoulos, Perfect Moment’s head of business development, remarked, “Our strong pre-season performance highlights the growing strength of our Perfect Moment brand,” emphasizing the effectiveness of the company’s strategic initiatives that have broadened its market reach.
The brand’s ambition also includes plans for store openings and partnerships in Switzerland, Turkey, and Germany, along with investments in luxury pop-up activations in cities like London and Dubai. These efforts aim to extend Perfect Moment’s appeal beyond winter sports enthusiasts to a broader luxury audience and lengthen its selling season throughout the year.
The company has strengthened its production and management teams by bringing in key personnel from Canada Goose, a company known for its rapid growth in the luxury outerwear market. Chath Weerasinghe, the newly appointed CFO and COO, stated, “Our strengthened ability to maintain premium pricing while reducing discounting has been a key major achievement.”
In addition to enhancing operational capabilities, Perfect Moment completed a multi-channel global co-marketing campaign with beverage giant Diageo, known for producing Johnnie Walker Scotch Whisky, further increasing its brand visibility.
The unveiling of a new U.S. distribution center aims to improve the customer experience by streamlining operations and minimizing shipping costs. All U.S. e-commerce revenue will flow through this center, with wholesale revenue set to transition there later in the year.
The company is capitalizing on growth opportunities in the global luxury ski apparel and outerwear markets, which are expected to grow significantly in the coming years. Industry reports indicate that the luxury ski apparel market reached $1.7 billion in 2024 and is projected to grow at a compound annual growth rate of 6.2% through 2033.
Perfect Moment, originally founded in 1984 and relaunched in 2012, has positioned itself as a leader in high-performance luxury skiwear, blending technical excellence with fashion-forward designs. The brand has gained traction with consumers through partnerships with major retailers and a growing presence in the luxury market, reflecting a commitment to innovation and quality.
Source: Noah Wire Services
