Perfect Moment achieves a record $12.7 million in wholesale preorders, bolstered by strategic hires and a global co-marketing campaign.
Perfect Moment (PMNT) has made significant strides as it has secured $12.7 million in wholesale preorders for its upcoming Autumn/Winter 2025 collection. This figure marks a 30% increase compared to the wholesale orders generated for the previous year’s Autumn/Winter collection, establishing this as the highest wholesale order in the company’s history.
To build on this impressive start, Perfect Moment is enhancing its production and management teams, making key hires from Canada Goose, a prominent brand within the luxury outerwear sector. The new team members have a track record of success, having played a crucial role in Canada Goose’s notable growth, which saw revenues increase by 48% over the past four years, surpassing C$1.3 billion in fiscal year 2024.
In conjunction with these developments, Perfect Moment recently announced the completion of a global co-marketing campaign in partnership with Diageo. Jane Gottschalk, the company’s president and chief creative officer, highlighted the brand’s commitment to innovation and customer engagement. “Perfect Moment continues to set new standards, not just in high-performance design but in how we connect with customers globally,” Gottschalk stated, emphasizing the momentum the brand is experiencing in both retail and digital channels. She added, “We will continue to strengthen our presence in core markets while expanding selectively into new regions…”
The focus on enhancing market operations and expanding the company’s reach suggests an ambitious agenda ahead for Perfect Moment, particularly as it aims to replicate the successful growth trajectory demonstrated by its industry peers.
Source: Noah Wire Services
