Designer Parul Sahni introduces a contemporary bohemian aesthetic with painterly patterns and versatile styles in her new brand’s online collection.

Poppy Paro, a new clothing brand founded by designer and entrepreneur Parul Sahni, has officially launched its debut collection titled “Endless Summer.” This collection is accompanied by an online store that enables direct sales to consumers, marking the brand’s entrance into the womenswear market.

The brand is positioned to attract print enthusiasts with a global perspective while delivering a contemporary bohemian aesthetic. Poppy Paro’s inaugural womenswear collection showcases a variety of styles that incorporate painterly patterns. The line features flexible halter dresses and shift dresses that reflect a classic silhouette adorned with a feminine color palette.

The collection provides a versatile selection of outfits suitable for transitioning from day to night. Among its offerings are androgynously cut ensembles crafted from rainbow chequerboard materials, highlighting a playful and modern approach to design. Additionally, the silhouettes include kaftans that embody a fusion of styles, merging traditional and Western clothing influences.

As Poppy Paro begins its journey in the fashion industry, it aims to cater to a diverse audience with its unique blend of prints and styles, as noted through its engagement on social media platforms, including a newly established Instagram account.

Source: Noah Wire Services