Milan: Prada unveils its spring/summer 2025 collection with actress Carey Mulligan embodying ten characters in a visually striking campaign by Steven Meisel. This innovative project explores femininity and identity, showcasing a variety of vibrant fashion pieces influenced by different eras and styles.

Fashion brand Prada has launched its new spring/summer 2025 campaign featuring actress Carey Mulligan in a series of striking visuals, captured by renowned photographer Steven Meisel. This marks Meisel’s first collaboration with Prada in a decade, heightening the intrigue surrounding the “Act Like Prada” campaign.

In this innovative multimedia rollout, Mulligan embodies ten distinct characters, showcasing the versatile nature of the collection which was first unveiled during Paris Fashion Week in September 2023. Each of Mulligan’s personas, including a modification of a Sixties bob hairstyle paired with a hole-punched pencil skirt, a rebellious punk pixie cut complemented by a floral sundress, and a classic warm woollen coat reflecting 1970s aesthetics, speaks to the campaign’s exploration of “the notion of plurality.”

The collection itself features vibrant knit jumpers, collared shirts, fringe-embellished dresses, and carabiner-fastened pleated skirts, all of which complement Mulligan’s transformation across various looks. The actress, who has received three Academy Award nominations, serves not just as a model but as a creative force, merging her performance skills with fashion to embody the myriad of personalities suggested by each outfit.

Prada describes the campaign as “a reflection of our concurrent realities,” offering a multiplicitous vision of women that acknowledges the ever-evolving perceptions of identity and style. The imagery constructed in this campaign is not just a showcase of fashion, but rather an artistic interpretation of the complexities of modern femininity, making it a significant addition to Prada’s storied history in the fashion industry.

Source: Noah Wire Services