Florence: The renowned Italian footwear brand Premiata makes a significant comeback at Pitti Uomo, presenting its autumn/winter 2025 collection, which combines historical inspiration, modern sportswear, and the essence of Italian craftsmanship, marking a new chapter in luxury men’s fashion.
During the recent Pitti Uomo fashion event, held in Florence, the esteemed Italian footwear brand Premiata showcased its latest collections, marking a significant return after a few seasons away from the spotlight. Founded in 1885 in Montegranaro, within Italy’s renowned footwear district, Premiata has long been synonymous with Italian craftsmanship and innovation. For the forthcoming autumn/winter 2025 season, the brand unveiled its Prima Linea footwear line, designed as a tribute to the exquisite artistry of Made in Italy leatherwork, while simultaneously introducing a new clothing line that melds sartorial elegance with modern functionality for the contemporary man.
Although Premiata has ventured into apparel in past collections, primarily featuring leather items, the new clothing collection pivots towards high-end sportswear, embodying a distinct personality that reflects current trends. This collection draws its inspiration from the remarkable expedition of British explorer Ernest Shackleton in 1914, during which his ship, the Endurance, became trapped in Antarctic ice. Shackleton’s extraordinary story, in which he and his crew traversed over 1,300 kilometers to save themselves after enduring harsh conditions, serves as a compelling metaphor for facing contemporary urban challenges with resilience.
The f/w 2025 collection not only pays homage to historical moments but also encapsulates universal values that resonate today. Each garment and footwear piece is designed to evoke themes of endurance and innovation, presenting a narrative of transformation in the face of adversity. Central to this collection is a flawless balance between formal elegance and the demands of modern functionality.
Notable pieces include navy-inspired outer jackets, various down jackets, and bomber jackets made from innovative materials like Nyap, a padded nylon, and Dolmias, a lightweight nylon. The collection also features luxurious sweatshirts and T-shirts crafted from plush and jersey fabrics, while its knitwear section showcases items made from superfine yarns. Garments range from finish 18 to finish 7, incorporating 2×2 rib detailing for additional texture and style. Some clothing designs integrate wool and silk, while others showcase Dolmias inserts, enhancing their sophistication and overall appeal.
Premiata’s legacy stretches back over 130 years, and the brand remains committed to nurturing its artisan roots alongside its dedication to Italian production. The company’s current leadership includes Graziano Mazza, born in Montegranaro in 1960, who represents the fourth generation of his family in the Italian footwear industry. Taking on the roles of CEO and creative director at just 21 years old, Mazza has elevated the brand by diversifying its offerings to include high-quality footwear, clothing, and accessories that cater to an elegant and fashion-conscious clientele. With annual sales nearing €110 million, Premiata boasts a wide distribution network comprising approximately 1,200 monobrand stores across Europe, the former Soviet Union, the United States, and Korea, ensuring its continued relevance in today’s rapidly evolving fashion landscape.
Source: Noah Wire Services
