Pull&Bear showcases the talents of Johanna Parv and Chet Lo at a pop-up event during London Fashion Week, promoting emerging designers through exclusive capsule collections.

Pull&Bear made a notable impression at London Fashion Week 2025 with a pop-up event hosted at the iconic Selfridges department store. This initiative is part of the brand’s Canvas for Creativity program, which seeks to support and elevate emerging designers in the fashion industry. The pop-up store, located on the third floor of Selfridges on Oxford Street, features limited-edition capsule collections that highlight the talents of designers Johanna Parv and Chet Lo. Both designers have participated in the British Fashion Council’s BFC NEWGEN program, which aims to guide and promote the next generation of fashion innovators.

The pop-up includes approximately 30 unique pieces crafted by Parv and Lo, showcasing a range of styles that blend contemporary design with the boldness characteristic of both designers. The exhibit will remain open to the public until March 3, allowing shoppers ample opportunity to explore these exclusive offerings.

In conjunction with the London Fashion Week event, Pull&Bear dressed a lineup of influencers and notable fashion personalities who were seen promoting the capsule collections. Among the influencers who attended the pop-up and participated in BFC NEWGEN runway shows were Jed Gharbi, Raec Naz, and Izzy Woods. Their presence not only added to the allure of the event but also contributed to creating engaging content that highlighted the collaboration and its creative designs.

The collections showcased during this event are available for purchase online at pullandbear.com, as well as directly at Selfridges, enabling a broad audience to access the exclusive items.

Source: Noah Wire Services